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Blue ocean strategy with Harvard Business Review classic articles "Blue ocean leadership" and "Red ocean traps" /W. Chan Kim, Renée Mauborgne.

By: Contributor(s): Material type: TextTextPublication details: Boston, MA : Harvard Business Review Press, (c)2017.Description: 1 online resource (436 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781633694149
Subject(s): Genre/Form: LOC classification:
  • HD57 .B584 2017
Online resources: Available additional physical forms:
Contents:
Blue ocean leadership (Harvard Business Review Classics) -- Red ocean traps(Harvard Business Review Classics).
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Includes bibliographical references.

Blue ocean strategy, expanded edition -- Blue ocean leadership (Harvard Business Review Classics) -- Red ocean traps(Harvard Business Review Classics).

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