Blue ocean strategy with Harvard Business Review classic articles "Blue ocean leadership" and "Red ocean traps" /W. Chan Kim, Renée Mauborgne.
Kim, W. Chan,
Blue ocean strategy with Harvard Business Review classic articles "Blue ocean leadership" and "Red ocean traps" /W. Chan Kim, Renée Mauborgne. - Boston, MA : Harvard Business Review Press, (c)2017. - 1 online resource (436 pages)
Includes bibliographical references.
Blue ocean strategy, expanded edition -- Blue ocean leadership (Harvard Business Review Classics) -- Red ocean traps(Harvard Business Review Classics).
9781633694149
New products.
Market segmentation.
Marketing--Decision making.
Competition.
Leadership.
Employees--Attitudes.
Employees--Coaching of.
Electronic Books.
HD57 / .B584 2017
Blue ocean strategy with Harvard Business Review classic articles "Blue ocean leadership" and "Red ocean traps" /W. Chan Kim, Renée Mauborgne. - Boston, MA : Harvard Business Review Press, (c)2017. - 1 online resource (436 pages)
Includes bibliographical references.
Blue ocean strategy, expanded edition -- Blue ocean leadership (Harvard Business Review Classics) -- Red ocean traps(Harvard Business Review Classics).
9781633694149
New products.
Market segmentation.
Marketing--Decision making.
Competition.
Leadership.
Employees--Attitudes.
Employees--Coaching of.
Electronic Books.
HD57 / .B584 2017