Urban destination marketing in contemporary Europe : uniting theory and practice / John Heeley. [electronic resource]
Material type: TextSeries: Aspects of tourism ; 66.Publication details: Buffalo : Channel View Publications, (c)2015.Description: 1 online resource (xxiv, 165 pages ): illustrationsContent type:- text
- computer
- online resource
- 9781845414948
- 1845414942
- G155.8
- COPYRIGHT NOT covered - Click this link to request copyright permission: https://lib.ciu.edu/copyright-request-form
Item type | Current library | Collection | Call number | URL | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Online Book | G. Allen Fleece Library Online | Non-fiction | G155.8 (Browse shelf(Opens below)) | Link to resource | Available | ocn966384330 |
Includes bibliographies and index.
1. Introduction -- PARTI: Practice -- 2. The practitioners: profiling the ubiquitous DMO -- 3. Urban destination marketing operations -- PARTII: Theory -- 4. Critique of the theory of marketing competitive advantage -- 5. Towards a new 'middle-range' theory: the dynamics of urban destination marketing -- Epilogue: Coventry, Millennium Eve, 1999
COPYRIGHT NOT covered - Click this link to request copyright permission:
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