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Urban destination marketing in contemporary Europe : uniting theory and practice / John Heeley. [electronic resource]

By: Material type: TextTextSeries: Aspects of tourism ; 66.Publication details: Buffalo : Channel View Publications, (c)2015.Description: 1 online resource (xxiv, 165 pages ): illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781845414948
  • 1845414942
Subject(s): Genre/Form: LOC classification:
  • G155.8
Online resources:
Available additional physical forms:
Contents:
1. Introduction -- PARTI: Practice -- 2. The practitioners: profiling the ubiquitous DMO -- 3. Urban destination marketing operations -- PARTII: Theory -- 4. Critique of the theory of marketing competitive advantage -- 5. Towards a new 'middle-range' theory: the dynamics of urban destination marketing -- Epilogue: Coventry, Millennium Eve, 1999
Item type: Online Book
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Holdings
Item type Current library Collection Call number URL Status Date due Barcode
Online Book G. Allen Fleece Library Online Non-fiction G155.8 (Browse shelf(Opens below)) Link to resource Available ocn966384330

Includes bibliographies and index.

1. Introduction -- PARTI: Practice -- 2. The practitioners: profiling the ubiquitous DMO -- 3. Urban destination marketing operations -- PARTII: Theory -- 4. Critique of the theory of marketing competitive advantage -- 5. Towards a new 'middle-range' theory: the dynamics of urban destination marketing -- Epilogue: Coventry, Millennium Eve, 1999

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