The first mile : a launch manual for getting great ideas into the market / Scott D. Anthony.

By:

Anthony, Scott D [Author]

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781625270566

Subject(s):

Genre/Form:

Electronic Books.

LOC classification:

HF5415 .F577 2014

Online resources:

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Available additional physical forms:

Contents:

Document what you plan to do -- Evaluate -- Focus -- Test, learn, and adjust -- The experiment cookbook -- Overcoming four first mile challenges -- Systems to support strategic experimentation -- Leading in the first mile.

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library ONLINE	Non-fiction	HF5415.153 (Browse shelf(Opens below))	Link to resource	Available		ocn879576075

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Previous	HF5415.15 The Experience Economy : Competing for Customer Time, Attention, and Money, with a new preface by the authors /	HF5415.153 Radical product thinking : the new mindset for innovating smarter /	HF5415.153 Breaking out : how to build influence in a world of competing ideas /	HF5415.153 The first mile : a launch manual for getting great ideas into the market /	HF5415.153 Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /	HF5415.153 The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader : the iconic articles by bestselling authors W. Chan Kim and Renée Mauborgne.	HF5415.153 Blue ocean classics /W. Chan Kim, Renée Mauborgne.	Next

Includes bibliographies and index.

The first mile problem -- Document what you plan to do -- Evaluate -- Focus -- Test, learn, and adjust -- The experiment cookbook -- Overcoming four first mile challenges -- Systems to support strategic experimentation -- Leading in the first mile.

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