The first mile : a launch manual for getting great ideas into the market /
Anthony, Scott D.,
The first mile : a launch manual for getting great ideas into the market / Scott D. Anthony. - Boston, Massachusetts : Harvard Business Review Press, (c)2014. - 1 online resource (242 pages)
Includes bibliographies and index.
The first mile problem -- Document what you plan to do -- Evaluate -- Focus -- Test, learn, and adjust -- The experiment cookbook -- Overcoming four first mile challenges -- Systems to support strategic experimentation -- Leading in the first mile.
9781625270566
New products.
Technological innovations.
Electronic Books.
HF5415 / .F577 2014
The first mile : a launch manual for getting great ideas into the market / Scott D. Anthony. - Boston, Massachusetts : Harvard Business Review Press, (c)2014. - 1 online resource (242 pages)
Includes bibliographies and index.
The first mile problem -- Document what you plan to do -- Evaluate -- Focus -- Test, learn, and adjust -- The experiment cookbook -- Overcoming four first mile challenges -- Systems to support strategic experimentation -- Leading in the first mile.
9781625270566
New products.
Technological innovations.
Electronic Books.
HF5415 / .F577 2014