The hidden wealth of customers : realizing the untapped value of your most important asset / Bill Lee.

By:

Lee, William G [Author]

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781422184004

Subject(s):

Genre/Form:

Electronic Books.

LOC classification:

HF5415 .H533 2012

Online resources:

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Available additional physical forms:

Contents:

Return on relationship -- The most powerful sales force -- The new marketing machine -- Harnessing the Internet -- Building customer communities in a networked world -- Customer-enhanced strategy: -- The most innovative designers.

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library ONLINE	Non-fiction	HF5415.5 (Browse shelf(Opens below))	Link to resource	Available		ocn865508373

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Previous	HF5415.5 Reorganize for resilience putting customers at the center of your business /	HF5415.5 Focusing on your customer expert solutions to everyday challenges.	HF5415.5 The intention economy : when customers take charge /	HF5415.5 The hidden wealth of customers : realizing the untapped value of your most important asset /	HF5415.5 Tilt : shifting your strategy from products to customers /	HF5415.525 Harvard business review on increasing customer loyalty.	HF5415.527 Do You Want to Keep Your Customers Forever?	Next

Includes bibliographies and index.

The coming customer revolution -- Return on relationship -- The most powerful sales force -- The new marketing machine -- Harnessing the Internet -- Building customer communities in a networked world -- Customer-enhanced strategy: -- The most innovative designers.

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