The hidden wealth of customers : realizing the untapped value of your most important asset /
Lee, William G.
The hidden wealth of customers : realizing the untapped value of your most important asset / Bill Lee. - Boston, Mass. : Harvard Business Review Press, (c)2012. - 1 online resource (222 pages) : illustrations.
Includes bibliographies and index.
The coming customer revolution -- Return on relationship -- The most powerful sales force -- The new marketing machine -- Harnessing the Internet -- Building customer communities in a networked world -- Customer-enhanced strategy: -- The most innovative designers.
9781422184004
Customer relations.
Customer loyalty.
Consumer behavior.
Electronic Books.
HF5415 / .H533 2012
The hidden wealth of customers : realizing the untapped value of your most important asset / Bill Lee. - Boston, Mass. : Harvard Business Review Press, (c)2012. - 1 online resource (222 pages) : illustrations.
Includes bibliographies and index.
The coming customer revolution -- Return on relationship -- The most powerful sales force -- The new marketing machine -- Harnessing the Internet -- Building customer communities in a networked world -- Customer-enhanced strategy: -- The most innovative designers.
9781422184004
Customer relations.
Customer loyalty.
Consumer behavior.
Electronic Books.
HF5415 / .H533 2012