Who do you want your customers to become? /Michael Schrage.

By:

Schrage, Michael [Author]

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781422187852

Subject(s):

Genre/Form:

Electronic Books.

LOC classification:

HF5415 .W463 2012

Online resources:

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Available additional physical forms:

Subject: Who do you want your customers to become? According to MIT innovation expert and thought leader Michael Schrage, if you aren't asking this question, your strategic marketing and innovation efforts will fail. In this latest HBR Single, Schrage provides a powerful new lens for getting more value out of innovation investment...

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library ONLINE	Non-fiction	HF5415.55 (Browse shelf(Opens below))	Link to resource	Available		ocn870867087

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Previous	HF5415.527 Do You Want to Keep Your Customers Forever?	HF5415.55 Marketing : Principles of Customer-Centric Business Management.	HF5415.55 Winning on purpose : the unbeatable strategy of loving customers /	HF5415.55 Who do you want your customers to become? /Michael Schrage.	HF5415.55 Connected strategy : building continuous customer relationships for competitive advantage /	HF5416.5 The pricing journey : the organizational transformation toward pricing excellence /	HF5429 Retail marketing strategy : delivering shopper delight /	Next

Title from PDF title page (viewed on Feb. 20, 2014).

Includes bibliographies and index.

Who do you want your customers to become? According to MIT innovation expert and thought leader Michael Schrage, if you aren't asking this question, your strategic marketing and innovation efforts will fail. In this latest HBR Single, Schrage provides a powerful new lens for getting more value out of innovation investment...

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