MarketBusters : 40 strategic moves that drive exceptional business growth / Rita Gunther McGrath, Ian C. MacMillan.

By:

McGrath, Rita Gunther [Author]

Contributor(s):

MacMillan, Ian C, 1940-

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781422171790

Other title:

Market busters
40 strategic moves that drive exceptional business growth

Subject(s):

Genre/Form:

Electronic Books.

LOC classification:

HD30 .M375 2005

Online resources:

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Available additional physical forms:

Contents:

Transform the customers' experience -- Transform your offerings and their attributes -- Redefine your profit drivers -- Exploit industry shifts -- Exploit emerging opportunities -- Executing marketBusting strategies -- MarketBuster case study : Royal Insurance Italy.

Review: "In this hands-on guide, Rita Gunther McGrath and Ian C. MacMillan identify powerful strategic moves they call "MarketBusters" - approaches that dramatically reconfigure profit streams in an industry, upend conventional competition, and ultimately deliver blockbuster growth." "Based on insights from an extensive three-year study, McGrath and MacMillan describe forty proven marketbusting moves and outline five overall strategies companies have used to drive new growth."--BOOK JACKET.

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library ONLINE	Non-fiction	HD30.28 (Browse shelf(Opens below))	Link to resource	Available		ocn865508330

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Previous	HD30.28 What I didn't learn in business school : how strategy works in the real world /	HD30.28 HBR's 10 must reads on strategy.	HD30.28 Harvard business review on rebuilding your business model.	HD30.28 MarketBusters : 40 strategic moves that drive exceptional business growth /	HD30.28 The end of competitive advantage : how to keep your strategy moving as fast as your business /	HD30.28 HBR's 10 must reads.	HD30.28 Playing to win : how strategy really works /	Next

Includes bibliographies and index.

MarketBusting strategies -- Transform the customers' experience -- Transform your offerings and their attributes -- Redefine your profit drivers -- Exploit industry shifts -- Exploit emerging opportunities -- Executing marketBusting strategies -- MarketBuster case study : Royal Insurance Italy.

"In this hands-on guide, Rita Gunther McGrath and Ian C. MacMillan identify powerful strategic moves they call "MarketBusters" - approaches that dramatically reconfigure profit streams in an industry, upend conventional competition, and ultimately deliver blockbuster growth." "Based on insights from an extensive three-year study, McGrath and MacMillan describe forty proven marketbusting moves and outline five overall strategies companies have used to drive new growth."--BOOK JACKET.

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