MarketBusters : 40 strategic moves that drive exceptional business growth /
McGrath, Rita Gunther.
MarketBusters : 40 strategic moves that drive exceptional business growth / Market busters 40 strategic moves that drive exceptional business growth Rita Gunther McGrath, Ian C. MacMillan. - Boston : Harvard Business School Press, (c)2005. - 1 online resource (viii, 264 pages)
Includes bibliographies and index.
MarketBusting strategies -- Transform the customers' experience -- Transform your offerings and their attributes -- Redefine your profit drivers -- Exploit industry shifts -- Exploit emerging opportunities -- Executing marketBusting strategies -- MarketBuster case study : Royal Insurance Italy.
"In this hands-on guide, Rita Gunther McGrath and Ian C. MacMillan identify powerful strategic moves they call "MarketBusters" - approaches that dramatically reconfigure profit streams in an industry, upend conventional competition, and ultimately deliver blockbuster growth." "Based on insights from an extensive three-year study, McGrath and MacMillan describe forty proven marketbusting moves and outline five overall strategies companies have used to drive new growth."--BOOK JACKET.
9781422171790
Strategic planning--Handbooks, manuals, etc.
Customer relations--Management--Handbooks, manuals, etc.
Strategic planning--Handbooks, manuals, etc.
Customer relations--Management--Handbooks, manuals, etc.
Electronic Books.
HD30 / .M375 2005
MarketBusters : 40 strategic moves that drive exceptional business growth / Market busters 40 strategic moves that drive exceptional business growth Rita Gunther McGrath, Ian C. MacMillan. - Boston : Harvard Business School Press, (c)2005. - 1 online resource (viii, 264 pages)
Includes bibliographies and index.
MarketBusting strategies -- Transform the customers' experience -- Transform your offerings and their attributes -- Redefine your profit drivers -- Exploit industry shifts -- Exploit emerging opportunities -- Executing marketBusting strategies -- MarketBuster case study : Royal Insurance Italy.
"In this hands-on guide, Rita Gunther McGrath and Ian C. MacMillan identify powerful strategic moves they call "MarketBusters" - approaches that dramatically reconfigure profit streams in an industry, upend conventional competition, and ultimately deliver blockbuster growth." "Based on insights from an extensive three-year study, McGrath and MacMillan describe forty proven marketbusting moves and outline five overall strategies companies have used to drive new growth."--BOOK JACKET.
9781422171790
Strategic planning--Handbooks, manuals, etc.
Customer relations--Management--Handbooks, manuals, etc.
Strategic planning--Handbooks, manuals, etc.
Customer relations--Management--Handbooks, manuals, etc.
Electronic Books.
HD30 / .M375 2005