Not for free : revenue strategies for a new world / Saul J. Berman.

By:

Berman, Saul Jay, 1946- [Author]

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781422172896

Subject(s):

Genre/Form:

Electronic Books.

LOC classification:

HF5415 .N684 2011

Online resources:

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Available additional physical forms:

Contents:

Pricing innovation -- Payer innovation -- Package innovation -- Conclusion: Launching innovation.

Subject: What do you do when your products are as popular as ever but consumers just don't want to pay for them anymore? Berman identifies five trends that will force companies to reinvent their business models to minimize the negative impact of disruptive forces and maximize the revenue opportunities that shifting market trends create.

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library ONLINE	Non-fiction	HF5415.127 (Browse shelf(Opens below))	Link to resource	Available		ocn865508795

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Previous	HF5415.1255 True story : how to combine story and action to transform your business /	HF5415.1263 Value Merchants Demonstrating and Documenting Superior Value in Business Markets.	HF5415.1265 Net gain : expanding markets through virtual communities /	HF5415.127 Not for free : revenue strategies for a new world /	HF5415.127 Superconsumers : a simple, speedy, and sustainable path to superior growth /	HF5415.13 Master of Marketing Measurement : Margaret Henderson Blair on Marketing Accountability /	HF5415.13 MARKETING MANAGEMENT	Next

Includes bibliographies and index.

What do you do when your products are as popular as ever but consumers just don't want to pay for them anymore? Berman identifies five trends that will force companies to reinvent their business models to minimize the negative impact of disruptive forces and maximize the revenue opportunities that shifting market trends create.

Segmentation -- Pricing innovation -- Payer innovation -- Package innovation -- Conclusion: Launching innovation.

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