Not for free : revenue strategies for a new world /
Berman, Saul Jay, 1946-
Not for free : revenue strategies for a new world / Saul J. Berman. - Boston, Mass. : Harvard Business Review Press, (c)2011. - 1 online resource (v, 224 pages) : illustrations.
Includes bibliographies and index.
Segmentation -- Pricing innovation -- Payer innovation -- Package innovation -- Conclusion: Launching innovation.
What do you do when your products are as popular as ever but consumers just don't want to pay for them anymore? Berman identifies five trends that will force companies to reinvent their business models to minimize the negative impact of disruptive forces and maximize the revenue opportunities that shifting market trends create.
9781422172896
Market segmentation.
New products.
Technological innovations.
Digital media--Economic aspects.
Electronic Books.
HF5415 / .N684 2011
Not for free : revenue strategies for a new world / Saul J. Berman. - Boston, Mass. : Harvard Business Review Press, (c)2011. - 1 online resource (v, 224 pages) : illustrations.
Includes bibliographies and index.
Segmentation -- Pricing innovation -- Payer innovation -- Package innovation -- Conclusion: Launching innovation.
What do you do when your products are as popular as ever but consumers just don't want to pay for them anymore? Berman identifies five trends that will force companies to reinvent their business models to minimize the negative impact of disruptive forces and maximize the revenue opportunities that shifting market trends create.
9781422172896
Market segmentation.
New products.
Technological innovations.
Digital media--Economic aspects.
Electronic Books.
HF5415 / .N684 2011