Green recovery : get lean, get smart, and emerge from the downturn on top / Andrew Winston.

By:

Winston, Andrew S [Author]

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781422135402

Subject(s):

Genre/Form:

Electronic Books.

LOC classification:

HD30 .G744 2009

Online resources:

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Available additional physical forms:

Contents:

Get lean -- Get smart -- Get creative -- Get (your people) engaged -- Conclusion : survival, relevance, and advantage.

Subject: In Green Recovery, sustainability expert Andrew Winston argues that environmental challenges and increasing "green" awareness have not dissipated in the wake of the financial crisis. Business leaders must face both problems simultaneously. Fortunately, some of the same strategies that address environmental issues can help companies survive today's economic conditions--and prosper when the good times return. Winston explains that going green is essentially about doing more with less. Viewed through this lens, green initiatives transform from costly luxuries to powerful recession-fighting, profit-making tools. The book shows how leading companies--including Boeing, Disney, DuPont, Microsoft, Procter and Gamble, Toyota, and Wal-Mart--are ramping up efficiency, innovation, and employee motivation to save money quickly and preserve capital that can be reinvested for future growth. And this book provides a road map for using green initiatives to: get lean; get smart; get creative; and get engaged, so you can survive today's turmoil--and chart a winning path to the future.--From publisher description.

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library ONLINE	Non-fiction	HD30.255 (Browse shelf(Opens below))	Link to resource	Available		ocn865508672

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Previous	HD30.255 Sustainable innovation : build your company's capacity to change the world /	HD30.255 Can business save the Earth? : innovating our way to sustainability /	HD30.255 Industrial-strength denial : eight stories of corporations defending the indefensible, from the slave trade to climate change /	HD30.255 Green recovery : get lean, get smart, and emerge from the downturn on top /	HD30.255 Harvard business review on greening your business profitably.	HD30.255 The big pivot : radically practical strategies for a hotter, scarcer, and more open world /	HD30.255 Greening business research, theory, and practice /	Next

Includes bibliographies and index.

The green wave in tight times -- Get lean -- Get smart -- Get creative -- Get (your people) engaged -- Conclusion : survival, relevance, and advantage.

In Green Recovery, sustainability expert Andrew Winston argues that environmental challenges and increasing "green" awareness have not dissipated in the wake of the financial crisis. Business leaders must face both problems simultaneously. Fortunately, some of the same strategies that address environmental issues can help companies survive today's economic conditions--and prosper when the good times return. Winston explains that going green is essentially about doing more with less. Viewed through this lens, green initiatives transform from costly luxuries to powerful recession-fighting, profit-making tools. The book shows how leading companies--including Boeing, Disney, DuPont, Microsoft, Procter and Gamble, Toyota, and Wal-Mart--are ramping up efficiency, innovation, and employee motivation to save money quickly and preserve capital that can be reinvested for future growth. And this book provides a road map for using green initiatives to: get lean; get smart; get creative; and get engaged, so you can survive today's turmoil--and chart a winning path to the future.--From publisher description.