Green recovery : get lean, get smart, and emerge from the downturn on top / Andrew Winston.
Material type: TextPublication details: Boston, Mass. : Harvard Business Press, (c)2009.Description: 1 online resource (xi, 194 pages) : illustrationsContent type:- text
- computer
- online resource
- 9781422135402
- HD30 .G744 2009
- COPYRIGHT NOT covered - Click this link to request copyright permission: https://lib.ciu.edu/copyright-request-form
Item type | Current library | Collection | Call number | URL | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) | G. Allen Fleece Library ONLINE | Non-fiction | HD30.255 (Browse shelf(Opens below)) | Link to resource | Available | ocn865508672 |
Includes bibliographies and index.
The green wave in tight times -- Get lean -- Get smart -- Get creative -- Get (your people) engaged -- Conclusion : survival, relevance, and advantage.
In Green Recovery, sustainability expert Andrew Winston argues that environmental challenges and increasing "green" awareness have not dissipated in the wake of the financial crisis. Business leaders must face both problems simultaneously. Fortunately, some of the same strategies that address environmental issues can help companies survive today's economic conditions--and prosper when the good times return. Winston explains that going green is essentially about doing more with less. Viewed through this lens, green initiatives transform from costly luxuries to powerful recession-fighting, profit-making tools. The book shows how leading companies--including Boeing, Disney, DuPont, Microsoft, Procter and Gamble, Toyota, and Wal-Mart--are ramping up efficiency, innovation, and employee motivation to save money quickly and preserve capital that can be reinvested for future growth. And this book provides a road map for using green initiatives to: get lean; get smart; get creative; and get engaged, so you can survive today's turmoil--and chart a winning path to the future.--From publisher description.
COPYRIGHT NOT covered - Click this link to request copyright permission:
There are no comments on this title.