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Creating messages that connect : 10 secrets of effective communicators / Alan Nelson. [print]

By: Material type: TextTextPublication details: Loveland, Colorado : Group Pub., [(c)2004.Description: 176 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0764427431
  • 9780764427435
Subject(s): LOC classification:
  • BV4211.3.C743 2004
  • BV4211.3.N424.C743 2004
Online resources: Available additional physical forms:
  • COPYRIGHT NOT covered - Click this link to request copyright permission:
Contents:
The ten secrets. Secret # 1 : answer the question "why should I listen to you?" ; Secret # 2 : know your audience ; Secret # 3 : clarify the context ; Secret # 4 : strategize the four primary message-design components ; Secret # 5 : give them handles ; Secret # 6 : bait the hook ; Secret # 7 : avoid the bore-snore factor ; Secret # 8 : ask for the sale ; Secret # 9 : measure results ; Secret # 10 : bridge for broader impact But wait, there's more! Market well ; Write to convince ; But what about ; ?
Item type: Circulating Book (checkout times vary with patron status) List(s) this item appears in: Joel
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Circulating Book (checkout times vary with patron status) G. Allen Fleece Library Circulating Collection - First Floor Non-fiction BV4211.3.N45 2004 (Browse shelf(Opens below)) Available 31923001864723

The ten secrets. Secret # 1 : answer the question "why should I listen to you?" ; Secret # 2 : know your audience ; Secret # 3 : clarify the context ; Secret # 4 : strategize the four primary message-design components ; Secret # 5 : give them handles ; Secret # 6 : bait the hook ; Secret # 7 : avoid the bore-snore factor ; Secret # 8 : ask for the sale ; Secret # 9 : measure results ; Secret # 10 : bridge for broader impact But wait, there's more! Market well ; Write to convince ; But what about ; ?

COPYRIGHT NOT covered - Click this link to request copyright permission:

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