Designing experiences /J. Robert Rossman and Mathew D. Duerden ; foreword by B. Joseph Pine II

By:

Rossman, J. Robert (James Robert), 1946- [Author]

Contributor(s):

Duerden, Mathew D []

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

9780231549516

Subject(s):

Genre/Form:

Electronic Books.

LOC classification:

HF5415 .D475 2019

Online resources:

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Available additional physical forms:

Contents:

Subject: J. Robert Rossman and Mat Duerden present a comprehensive and accessible introduction to experience design. They synthesize the fundamental theories and methods from multiple disciplines and lay out a process for designing experiences from start to finish

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Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library ONLINE	Non-fiction	HF5415.5 (Browse shelf(Opens below))	Link to resource	Available		on1084627026

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Intro; Table of Contents; Foreword; Preface: Thanks for Joining Us!; I. Understanding Experience; 1. Exploring Experiences and Experience Design; 2. What Makes a Great Experience?; 3. A Framework of Experience Types; II. The Experience Designer's Toolkit; 4. The Experiencescape; 5. Experience Design Thinking; 6. Designing the Experience Journey; 7. Touchpoints and Transitions; III. Creating Great Experiences: Enhancements and Examples; 8. The Stories We Tell: Building Drama in Your Experiences; 9. Techniques for Enhancing Experiences

10. Using Experience Design in Product Development and Corporate Strategy conclusion: Closing Thoughts; Notes; Index

J. Robert Rossman and Mat Duerden present a comprehensive and accessible introduction to experience design. They synthesize the fundamental theories and methods from multiple disciplines and lay out a process for designing experiences from start to finish

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