Designing experiences /J. Robert Rossman and Mathew D. Duerden ; foreword by B. Joseph Pine II
Rossman, J. Robert 1946-
Designing experiences /J. Robert Rossman and Mathew D. Duerden ; foreword by B. Joseph Pine II - New York : Columbia University Press, (c)2019. - 1 online resource (xviii, 205 pages) : illustrations
Intro; Table of Contents; Foreword; Preface: Thanks for Joining Us!; I. Understanding Experience; 1. Exploring Experiences and Experience Design; 2. What Makes a Great Experience?; 3. A Framework of Experience Types; II. The Experience Designer's Toolkit; 4. The Experiencescape; 5. Experience Design Thinking; 6. Designing the Experience Journey; 7. Touchpoints and Transitions; III. Creating Great Experiences: Enhancements and Examples; 8. The Stories We Tell: Building Drama in Your Experiences; 9. Techniques for Enhancing Experiences 10. Using Experience Design in Product Development and Corporate Strategy conclusion: Closing Thoughts; Notes; Index
J. Robert Rossman and Mat Duerden present a comprehensive and accessible introduction to experience design. They synthesize the fundamental theories and methods from multiple disciplines and lay out a process for designing experiences from start to finish
9780231549516
2019004424
Customer relations.
Customer services.
Experience.
Target marketing.
Electronic Books.
HF5415 / .D475 2019
Designing experiences /J. Robert Rossman and Mathew D. Duerden ; foreword by B. Joseph Pine II - New York : Columbia University Press, (c)2019. - 1 online resource (xviii, 205 pages) : illustrations
Intro; Table of Contents; Foreword; Preface: Thanks for Joining Us!; I. Understanding Experience; 1. Exploring Experiences and Experience Design; 2. What Makes a Great Experience?; 3. A Framework of Experience Types; II. The Experience Designer's Toolkit; 4. The Experiencescape; 5. Experience Design Thinking; 6. Designing the Experience Journey; 7. Touchpoints and Transitions; III. Creating Great Experiences: Enhancements and Examples; 8. The Stories We Tell: Building Drama in Your Experiences; 9. Techniques for Enhancing Experiences 10. Using Experience Design in Product Development and Corporate Strategy conclusion: Closing Thoughts; Notes; Index
J. Robert Rossman and Mat Duerden present a comprehensive and accessible introduction to experience design. They synthesize the fundamental theories and methods from multiple disciplines and lay out a process for designing experiences from start to finish
9780231549516
2019004424
Customer relations.
Customer services.
Experience.
Target marketing.
Electronic Books.
HF5415 / .D475 2019