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Political communication & strategy : consequences of the 2014 midterm elections / edited by Tauna S. Sisco, Jennifer C. Lucas, Christopher J. Galdieri.

Contributor(s): Material type: TextTextSeries: Publication details: Akron, Ohio : The University of Akron Press, (c)2017.Edition: First editionDescription: 1 online resource (xi, 165 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781629220949
  • 9781629220956
Other title:
  • Political communication and strategy
Subject(s): Genre/Form: LOC classification:
  • JK1968 2014 .P655 2017
Online resources: Available additional physical forms:
Contents:
Tauna Sisco, Jennifer Lucas, and Christopher Galdieri -- Primaries and political communication : the nationalization of congressional primaries / Robert G. Boatright -- Partisan extremity in the 2014 midterm elections : how primaries and incumbency influence polarized position-taking on campaign websites / Kevin Parsneau and Christopher Chapp -- Political communication and the Republican wave : party branding. marketing and mobilization in 2014 and beyond / Kenneth M. Cosgrove -- Selling the donkey : Democratic campaign rhetoric and framing in Republican states / Neal Allen and Brian K. Arbour -- Pussyfooting around November? : a longitudinal analysis of politicians' Twitter use in 2014 / Matthew A. Shapiro, Libby Hemphill, and Jahna Otterbacher -- Outside influence and political communication : following the money : the impact of outside group expenditures in the 2014 U.S. House elections / Jeff Gulati and Victoria A. Farrar-Myers -- You've got mail : direct-mail strategies in the New Hampshire U.S. Senate race / Dante J. Scala and Tegan O'Neill -- Strategy, issues, and the South : the 2014 election and the culmination of southern realignment / David A. Hopkins -- The solid South : campaign issue strategies in the 2014 southern Senate races / Caleb Orr, Dylan Brugman, Suzanne Fournier Macaluso, and Cindy Roper -- Construction of marginalized interests : the social construction of women's interests in the 2014 and 2010 midterms/ Vincent Vecera and Danielle Currier -- Racial attitudes and emotional responses to Senate candidates in New Jersey / David P. Redlawsk, Natasha Altema McNeely, and Caroline J. Tolbert.
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Includes bibliographical references.

Introduction : political communication and strategy : consequences of the 2014 midterm elections / Tauna Sisco, Jennifer Lucas, and Christopher Galdieri -- Primaries and political communication : the nationalization of congressional primaries / Robert G. Boatright -- Partisan extremity in the 2014 midterm elections : how primaries and incumbency influence polarized position-taking on campaign websites / Kevin Parsneau and Christopher Chapp -- Political communication and the Republican wave : party branding. marketing and mobilization in 2014 and beyond / Kenneth M. Cosgrove -- Selling the donkey : Democratic campaign rhetoric and framing in Republican states / Neal Allen and Brian K. Arbour -- Pussyfooting around November? : a longitudinal analysis of politicians' Twitter use in 2014 / Matthew A. Shapiro, Libby Hemphill, and Jahna Otterbacher -- Outside influence and political communication : following the money : the impact of outside group expenditures in the 2014 U.S. House elections / Jeff Gulati and Victoria A. Farrar-Myers -- You've got mail : direct-mail strategies in the New Hampshire U.S. Senate race / Dante J. Scala and Tegan O'Neill -- Strategy, issues, and the South : the 2014 election and the culmination of southern realignment / David A. Hopkins -- The solid South : campaign issue strategies in the 2014 southern Senate races / Caleb Orr, Dylan Brugman, Suzanne Fournier Macaluso, and Cindy Roper -- Construction of marginalized interests : the social construction of women's interests in the 2014 and 2010 midterms/ Vincent Vecera and Danielle Currier -- Racial attitudes and emotional responses to Senate candidates in New Jersey / David P. Redlawsk, Natasha Altema McNeely, and Caroline J. Tolbert.

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