Political communication & strategy : consequences of the 2014 midterm elections /

Political communication & strategy : consequences of the 2014 midterm elections / Political communication and strategy edited by Tauna S. Sisco, Jennifer C. Lucas, Christopher J. Galdieri. - First edition. - Akron, Ohio : The University of Akron Press, (c)2017. - 1 online resource (xi, 165 pages). - Bliss institute series .

Includes bibliographical references.

Introduction : political communication and strategy : consequences of the 2014 midterm elections / Primaries and political communication : the nationalization of congressional primaries / Partisan extremity in the 2014 midterm elections : how primaries and incumbency influence polarized position-taking on campaign websites / Political communication and the Republican wave : party branding. marketing and mobilization in 2014 and beyond / Selling the donkey : Democratic campaign rhetoric and framing in Republican states / Pussyfooting around November? : a longitudinal analysis of politicians' Twitter use in 2014 / Outside influence and political communication : following the money : the impact of outside group expenditures in the 2014 U.S. House elections / You've got mail : direct-mail strategies in the New Hampshire U.S. Senate race / Strategy, issues, and the South : the 2014 election and the culmination of southern realignment / The solid South : campaign issue strategies in the 2014 southern Senate races / Construction of marginalized interests : the social construction of women's interests in the 2014 and 2010 midterms/ Vincent Vecera and Danielle Currier -- Racial attitudes and emotional responses to Senate candidates in New Jersey / Tauna Sisco, Jennifer Lucas, and Christopher Galdieri -- Robert G. Boatright -- Kevin Parsneau and Christopher Chapp -- Kenneth M. Cosgrove -- Neal Allen and Brian K. Arbour -- Matthew A. Shapiro, Libby Hemphill, and Jahna Otterbacher -- Jeff Gulati and Victoria A. Farrar-Myers -- Dante J. Scala and Tegan O'Neill -- David A. Hopkins -- Caleb Orr, Dylan Brugman, Suzanne Fournier Macaluso, and Cindy Roper -- David P. Redlawsk, Natasha Altema McNeely, and Caroline J. Tolbert.



9781629220949 9781629220956

2017048362


United States. Congress --Elections--2014.


Communication in politics--United States.
Political campaigns--History--United States--21st century.


Electronic Books.

JK1968 2014 / .P655 2017