Adcreep : the case against modern marketing / Mark Bartholomew.

By:

Bartholomew, Mark, 1971- [Author]

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781503602182

Subject(s):

Genre/Form:

Electronic Books.

LOC classification:

KF1614 .A337 2017

Online resources:

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Available additional physical forms:

Contents:

Colonizing new advertising spaces -- The new market research -- From market share to mindshare -- Sellebrity -- Stopping adcreep.

Subject: Adcreep explores the brave new world of modern advertising, how it works, the social threats it poses, and how American law has failed to reign in the onslaught of invasive marketing technologies.

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library ONLINE	Non-fiction	KF1614 (Browse shelf(Opens below))	Link to resource	Available		ocn957696736

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Previous	KF1266 Bad news travels fast : the telegraph, libel, and press freedom in the Progressive Era /	KF1266 In Sullivan's shadow : the use and abuse of libel during the civil rights movement /	KF1600 Freedom to harm the lasting legacy of the laissez faire revival /	KF1614 Adcreep : the case against modern marketing /	KF2750 Democracy, inc. : the press and law in the corporate rationalization of the public sphere /	KF2765 Captive audience the telecom industry and monopoly power in the new gilded age /	KF2915.5 Birthing a movement : midwives, law, and the politics of reproductive care /	Next

Includes bibliographies and index.

Advertising on trial -- Colonizing new advertising spaces -- The new market research -- From market share to mindshare -- Sellebrity -- Stopping adcreep.

Adcreep explores the brave new world of modern advertising, how it works, the social threats it poses, and how American law has failed to reign in the onslaught of invasive marketing technologies.

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