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Adcreep : the case against modern marketing / Mark Bartholomew.

By: Material type: TextTextPublication details: Stanford, California : Stanford Law Books, an imprint of Stanford University Press, (c)2017.Description: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781503602182
Subject(s): Genre/Form: LOC classification:
  • KF1614 .A337 2017
Online resources: Available additional physical forms:
Contents:
Colonizing new advertising spaces -- The new market research -- From market share to mindshare -- Sellebrity -- Stopping adcreep.
Subject: Adcreep explores the brave new world of modern advertising, how it works, the social threats it poses, and how American law has failed to reign in the onslaught of invasive marketing technologies.
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Holdings
Item type Current library Collection Call number URL Status Date due Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) G. Allen Fleece Library ONLINE Non-fiction KF1614 (Browse shelf(Opens below)) Link to resource Available ocn957696736

Includes bibliographies and index.

Advertising on trial -- Colonizing new advertising spaces -- The new market research -- From market share to mindshare -- Sellebrity -- Stopping adcreep.

Adcreep explores the brave new world of modern advertising, how it works, the social threats it poses, and how American law has failed to reign in the onslaught of invasive marketing technologies.

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