The American retail value proposition : crafting unique experiences at compelling prices / Kyle B. Murray.
Material type:
TextPublication details: Toronto : University of Toronto Press, (c)2016.Description: 1 online resource (xvii, 214 pages) : illustrationsContent type: - text
- computer
- online resource
- 9781442624771
- HF5415 .A447 2016
- COPYRIGHT NOT covered - Click this link to request copyright permission: https://lib.ciu.edu/copyright-request-form
| Item type | Current library | Collection | Call number | URL | Status | Date due | Barcode | |
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Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)
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G. Allen Fleece Library ONLINE | Non-fiction | HF5415 (Browse shelf(Opens below)) | Link to resource | Available | ocn956737816 |
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Includes bibliographies and index.
Cover; Copyright; Dedication; Brief Table of Contents; Detailed Table of Contents; Foreword by Bryan Pearson; Part 1: An Introduction to the Retail Value Proposition; 1 Crafting Value; 2 Segmentation and Differentiation; Part 2: The Shopping Environment; 3 Locations and Formats; 4 Inside the Store; 5 Omnichannel Retailing; Part 3: Product Selection; 6 Buying and Merchandise Management; 7 Category Management; Part 4: Customer Engagement; 8 Managing Customer Relationships; 9 Customer Valuation; 10 Customer Loyalty; Part 5: Putting It All Together; 11 Retail Pricing.
12 Propositions: Pitfalls and PotentialAcknowledgments; Notes; Index.
Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace.
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