The American retail value proposition : crafting unique experiences at compelling prices /

Murray, Kyle B. 1973-

The American retail value proposition : crafting unique experiences at compelling prices / Kyle B. Murray. - Toronto : University of Toronto Press, (c)2016. - 1 online resource (xvii, 214 pages) : illustrations

Includes bibliographies and index.

Cover; Copyright; Dedication; Brief Table of Contents; Detailed Table of Contents; Foreword by Bryan Pearson; Part 1: An Introduction to the Retail Value Proposition; 1 Crafting Value; 2 Segmentation and Differentiation; Part 2: The Shopping Environment; 3 Locations and Formats; 4 Inside the Store; 5 Omnichannel Retailing; Part 3: Product Selection; 6 Buying and Merchandise Management; 7 Category Management; Part 4: Customer Engagement; 8 Managing Customer Relationships; 9 Customer Valuation; 10 Customer Loyalty; Part 5: Putting It All Together; 11 Retail Pricing. 12 Propositions: Pitfalls and PotentialAcknowledgments; Notes; Index.

Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace.



9781442624771

20169019071


Marketing--United States.
Retail trade--United States.


Electronic Books.

HF5415 / .A447 2016