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Redskins : insult and brand / C. Richard King.

By: Material type: TextTextPublication details: Lincoln : University of Nebraska Press, (c)2016.Description: 1 online resource (xii, 226 pages, 10 unnumbered pages of plates) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9780803288454
  • 9780803288430
  • 9780803288447
Subject(s): Genre/Form: LOC classification:
  • GV953 .R437 2016
Online resources: Available additional physical forms:
Contents:
Uses -- Erasure -- Sentiment -- Black/White -- Ownership -- Simulation -- Opinion -- Change -- Ends.
Subject: "Redskins: Insult and Brand examines how the ongoing struggle over the team name raises important questions about how white Americans perceive American Indians, about the cultural power of consumer brands, and about continuing obstacles to inclusion and equality. C. Richard King examines the history of the team's name, the evolution of the term "redskin," and the various ways in which people both support and oppose its use today. King's hard-hitting approach to the team's logo and mascot exposes the disturbing history of a moniker's association with the NFL--a multibillion-dollar entity that accepts public funds--as well as popular attitudes toward Native Americans today"--Provided by publisher.
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"Redskins" is blacked out on title page.

Includes bibliographies and index.

"Redskins: Insult and Brand examines how the ongoing struggle over the team name raises important questions about how white Americans perceive American Indians, about the cultural power of consumer brands, and about continuing obstacles to inclusion and equality. C. Richard King examines the history of the team's name, the evolution of the term "redskin," and the various ways in which people both support and oppose its use today. King's hard-hitting approach to the team's logo and mascot exposes the disturbing history of a moniker's association with the NFL--a multibillion-dollar entity that accepts public funds--as well as popular attitudes toward Native Americans today"--Provided by publisher.

Origins -- Uses -- Erasure -- Sentiment -- Black/White -- Ownership -- Simulation -- Opinion -- Change -- Ends.

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