Remaking the American patient : how Madison Avenue and modern medicine turned patients into consumers / Nancy Tomes.
Material type:
TextSeries: Publication details: Chapel Hill : The University of North Carolina Press, (c)2016.Description: 1 online resource (xviii, 538 pages) : illustrationsContent type: - text
- computer
- online resource
- 9781469622798
- Consumer-driven health care -- United States -- History
- Medical care -- United States -- History
- Medicine -- United States -- Marketing -- History
- Marketing of Health Services -- history -- United States
- History, 20th Century -- United States
- Consumer Participation -- history -- United States
- Delivery of Health Care -- history -- United States
- RA416 .R463 2016
- COPYRIGHT NOT covered - Click this link to request copyright permission: https://lib.ciu.edu/copyright-request-form
| Item type | Current library | Collection | Call number | URL | Status | Date due | Barcode | |
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Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)
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G. Allen Fleece Library ONLINE | Non-fiction | RA416.5.6 (Browse shelf(Opens below)) | Link to resource | Available | ocn940502104 |
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Includes bibliographies and index.
part one: The hazards of free choices : the 1920s to the 1940s: Farewell to the free trade in doctoring ; The high cost of keeping alive ; The new corner store ; The guinea pigs' revolt -- part two: Free enterprise medicine : the 1940s to the 1960s: The fourth necessity ; The MDs are off their pedestal ; A big pill to swallow -- part three: A consumers' revolution? : the 1960s to the 1990s: The patient must prescribe for the doctor ; Get ready for a new breed of patients ; Shopping mall medicine ; Medicine-chest roulette ; Conclusion: The barbarians are at the gate.
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