Remaking the American patient : how Madison Avenue and modern medicine turned patients into consumers /
Tomes, Nancy, 1952-
Remaking the American patient : how Madison Avenue and modern medicine turned patients into consumers / Nancy Tomes. - Chapel Hill : The University of North Carolina Press, (c)2016. - 1 online resource (xviii, 538 pages) : illustrations. - Studies in social medicine .
Includes bibliographies and index.
part one: The hazards of free choices : the 1920s to the 1940s: Farewell to the free trade in doctoring ; The high cost of keeping alive ; The new corner store ; The guinea pigs' revolt -- part two: Free enterprise medicine : the 1940s to the 1960s: The fourth necessity ; The MDs are off their pedestal ; A big pill to swallow -- part three: A consumers' revolution? : the 1960s to the 1990s: The patient must prescribe for the doctor ; Get ready for a new breed of patients ; Shopping mall medicine ; Medicine-chest roulette ; Conclusion: The barbarians are at the gate.
9781469622798
Consumer-driven health care--History.--United States
Medical care--History.--United States
Medicine--Marketing--History.--United States
Marketing of Health Services--history--United States.
History, 20th Century--United States.
Consumer Participation--history--United States.
Delivery of Health Care--history--United States.
Electronic Books.
RA416 / .R463 2016
Remaking the American patient : how Madison Avenue and modern medicine turned patients into consumers / Nancy Tomes. - Chapel Hill : The University of North Carolina Press, (c)2016. - 1 online resource (xviii, 538 pages) : illustrations. - Studies in social medicine .
Includes bibliographies and index.
part one: The hazards of free choices : the 1920s to the 1940s: Farewell to the free trade in doctoring ; The high cost of keeping alive ; The new corner store ; The guinea pigs' revolt -- part two: Free enterprise medicine : the 1940s to the 1960s: The fourth necessity ; The MDs are off their pedestal ; A big pill to swallow -- part three: A consumers' revolution? : the 1960s to the 1990s: The patient must prescribe for the doctor ; Get ready for a new breed of patients ; Shopping mall medicine ; Medicine-chest roulette ; Conclusion: The barbarians are at the gate.
9781469622798
Consumer-driven health care--History.--United States
Medical care--History.--United States
Medicine--Marketing--History.--United States
Marketing of Health Services--history--United States.
History, 20th Century--United States.
Consumer Participation--history--United States.
Delivery of Health Care--history--United States.
Electronic Books.
RA416 / .R463 2016