Engaged journalism : connecting with digitally empowered news audiences / Jake Batsell.

By:

Batsell, Jake [Author]

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

9780231538671

Subject(s):

Genre/Form:

Electronic Books.

LOC classification:

PN4867 .E543 2015

Online resources:

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Available additional physical forms:

Contents:

Subject: Engaged Journalism explores the changing relationship between news producers and audiences and the methods journalists can use to secure the attention of news consumers. Based on Jake Batsell's extensive experience and interaction with more than twenty innovative newsrooms, this book shows that, even as news organizations are losing their agenda-setting power, journalists can still thrive by connecting with audiences through online technology and personal interaction. Batsell conducts interviews with and observes more than two dozen traditional and startup newsrooms across the United States a.

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library ONLINE	Non-fiction	PN4867.2 (Browse shelf(Opens below))	Link to resource	Available		ocn903423392

Includes bibliographies and index.

Table of Contents; Foreword, by Mark Briggs; Preface; Acknowledgments; List of Interviews; Introduction: Why Engagement Matters; 1. Face-to-Face Engagement: How News Organizations Build Digital Loyalty and Generate Revenue Through the "Original Platform" ; 2. News as Conversation: Not Just Informing but Involving the Audience; 3. Mining Niche Communities: Serving Topical and Hyperlocal Audiences Through Digital and Mobile Platforms; 4. Search, Explore, Play: Drawing Readers into Journalism Through Interactive Experiences.

5. Sustaining Engaged Journalism: Measuring and Monetizing the Audience RelationshipConclusion; Notes; References; Index.

Engaged Journalism explores the changing relationship between news producers and audiences and the methods journalists can use to secure the attention of news consumers. Based on Jake Batsell's extensive experience and interaction with more than twenty innovative newsrooms, this book shows that, even as news organizations are losing their agenda-setting power, journalists can still thrive by connecting with audiences through online technology and personal interaction. Batsell conducts interviews with and observes more than two dozen traditional and startup newsrooms across the United States a.

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