Engaged journalism : connecting with digitally empowered news audiences /
Batsell, Jake,
Engaged journalism : connecting with digitally empowered news audiences / Jake Batsell. - New York : Columbia University Press, (c)2015. - 1 online resource (xxxiv, 195 pages .). - Columbia journalism review books .
Includes bibliographies and index.
Table of Contents; Foreword, by Mark Briggs; Preface; Acknowledgments; List of Interviews; Introduction: Why Engagement Matters; 1. Face-to-Face Engagement: How News Organizations Build Digital Loyalty and Generate Revenue Through the "Original Platform" ; 2. News as Conversation: Not Just Informing but Involving the Audience; 3. Mining Niche Communities: Serving Topical and Hyperlocal Audiences Through Digital and Mobile Platforms; 4. Search, Explore, Play: Drawing Readers into Journalism Through Interactive Experiences. 5. Sustaining Engaged Journalism: Measuring and Monetizing the Audience RelationshipConclusion; Notes; References; Index.
Engaged Journalism explores the changing relationship between news producers and audiences and the methods journalists can use to secure the attention of news consumers. Based on Jake Batsell's extensive experience and interaction with more than twenty innovative newsrooms, this book shows that, even as news organizations are losing their agenda-setting power, journalists can still thrive by connecting with audiences through online technology and personal interaction. Batsell conducts interviews with and observes more than two dozen traditional and startup newsrooms across the United States a.
9780231538671
Journalism--History--United States--21st century.
News audiences--History--United States--21st century.
Online journalism--History--United States--21st century.
Social media--United States.
Journalism--History--United States--21st century.
News audiences--History--United States--21st century.
Online journalism--History--United States--21st century.
Social media--United States.
Electronic Books.
PN4867 / .E543 2015
Engaged journalism : connecting with digitally empowered news audiences / Jake Batsell. - New York : Columbia University Press, (c)2015. - 1 online resource (xxxiv, 195 pages .). - Columbia journalism review books .
Includes bibliographies and index.
Table of Contents; Foreword, by Mark Briggs; Preface; Acknowledgments; List of Interviews; Introduction: Why Engagement Matters; 1. Face-to-Face Engagement: How News Organizations Build Digital Loyalty and Generate Revenue Through the "Original Platform" ; 2. News as Conversation: Not Just Informing but Involving the Audience; 3. Mining Niche Communities: Serving Topical and Hyperlocal Audiences Through Digital and Mobile Platforms; 4. Search, Explore, Play: Drawing Readers into Journalism Through Interactive Experiences. 5. Sustaining Engaged Journalism: Measuring and Monetizing the Audience RelationshipConclusion; Notes; References; Index.
Engaged Journalism explores the changing relationship between news producers and audiences and the methods journalists can use to secure the attention of news consumers. Based on Jake Batsell's extensive experience and interaction with more than twenty innovative newsrooms, this book shows that, even as news organizations are losing their agenda-setting power, journalists can still thrive by connecting with audiences through online technology and personal interaction. Batsell conducts interviews with and observes more than two dozen traditional and startup newsrooms across the United States a.
9780231538671
Journalism--History--United States--21st century.
News audiences--History--United States--21st century.
Online journalism--History--United States--21st century.
Social media--United States.
Journalism--History--United States--21st century.
News audiences--History--United States--21st century.
Online journalism--History--United States--21st century.
Social media--United States.
Electronic Books.
PN4867 / .E543 2015