Buying into change : mass consumption, dictatorship, and democratization in Franco's Spain, 1939-1982 / Alejandro J. Gómez del Moral.

By:

Gómez del Moral, Alejandro J [Author]

Material type: Text

TextDescription: 1 online resource (xiii, 363 pages) : illustrationsContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781496226327

Subject(s):

Genre/Form:

Electronic Books.

LOC classification:

HC390 .B895 2021

Online resources:

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Available additional physical forms:

Contents:

Acknowledgments -- Introduction -- 1. World-Class Stores and (Inter)national Ambassadors -- 2. Imagining a New Señora Consumer -- 3. (Super)Marketing Western Modernity -- 4. "You Can Achieve Anything Nowadays If You Have Good Publicity" -- 5. "On That Day, Borders Did Not Exist" -- Epilogue -- Notes -- Bibliography -- Index.

Subject: Buying into Change examines how the development of a mass consumer society under the dictatorship of Generalissimo Francisco Franco (1939-1975) inserted Spain into transnational consumer networks and set the stage for Spain's transition to democracy during the late 1970s.

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library ONLINE	Non-fiction	HC390.6 (Browse shelf(Opens below))	Link to resource	Available		on1241446859

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Includes bibliographies and index.

Buying into Change examines how the development of a mass consumer society under the dictatorship of Generalissimo Francisco Franco (1939-1975) inserted Spain into transnational consumer networks and set the stage for Spain's transition to democracy during the late 1970s.

List of Illustrations -- Acknowledgments -- Introduction -- 1. World-Class Stores and (Inter)national Ambassadors -- 2. Imagining a New Señora Consumer -- 3. (Super)Marketing Western Modernity -- 4. "You Can Achieve Anything Nowadays If You Have Good Publicity" -- 5. "On That Day, Borders Did Not Exist" -- Epilogue -- Notes -- Bibliography -- Index.

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