Buying into change : mass consumption, dictatorship, and democratization in Franco's Spain, 1939-1982 /
Gómez del Moral, Alejandro J.,
Buying into change : mass consumption, dictatorship, and democratization in Franco's Spain, 1939-1982 / Alejandro J. Gómez del Moral. - 1 online resource (xiii, 363 pages) : illustrations
Includes bibliographies and index.
List of Illustrations -- Acknowledgments -- Introduction -- 1. World-Class Stores and (Inter)national Ambassadors -- 2. Imagining a New Señora Consumer -- 3. (Super)Marketing Western Modernity -- 4. "You Can Achieve Anything Nowadays If You Have Good Publicity" -- 5. "On That Day, Borders Did Not Exist" -- Epilogue -- Notes -- Bibliography -- Index.
Buying into Change examines how the development of a mass consumer society under the dictatorship of Generalissimo Francisco Franco (1939-1975) inserted Spain into transnational consumer networks and set the stage for Spain's transition to democracy during the late 1970s.
9781496226327
Democratization--History--Spain--20th century.
Consumers--History--Spain--20th century.
Consumption (Economics)--Social aspects--History--Spain--20th century.
Electronic Books.
HC390 / .B895 2021
Buying into change : mass consumption, dictatorship, and democratization in Franco's Spain, 1939-1982 / Alejandro J. Gómez del Moral. - 1 online resource (xiii, 363 pages) : illustrations
Includes bibliographies and index.
List of Illustrations -- Acknowledgments -- Introduction -- 1. World-Class Stores and (Inter)national Ambassadors -- 2. Imagining a New Señora Consumer -- 3. (Super)Marketing Western Modernity -- 4. "You Can Achieve Anything Nowadays If You Have Good Publicity" -- 5. "On That Day, Borders Did Not Exist" -- Epilogue -- Notes -- Bibliography -- Index.
Buying into Change examines how the development of a mass consumer society under the dictatorship of Generalissimo Francisco Franco (1939-1975) inserted Spain into transnational consumer networks and set the stage for Spain's transition to democracy during the late 1970s.
9781496226327
Democratization--History--Spain--20th century.
Consumers--History--Spain--20th century.
Consumption (Economics)--Social aspects--History--Spain--20th century.
Electronic Books.
HC390 / .B895 2021