Chapter 1. The functional areas of business -- Chapter 2. Business and the economy -- Chapter 3. Business legal structure -- Chapter 4. Growth -- Chapter 5. Going global -- Chapter 6. Entrepreneurship -- Chapter 7. Financial management -- Chapter 8. Equity finance -- Chapter 9. Debt finance -- Chapter 10. Big data -- Chapter 11. Marketing -- Chapter 12. Management.

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In primer form, Dr. Patrice Flynn clarifies the functional areas of business, a term used to describe what every businessperson needs to understand to be successful, from entrepreneurship to small business development, legal structure, going global, finance, big data, marketing, management,and more. It provides professors with just the right amount of rigorous content for a single-semester course at a 2-year community college, 4-year college, and international university. Each chapter is a stand-alone document, corresponding to approximately 1 week of classroom time when supplemented with real-time business examples as illustrated. This primer demonstrates how a master teacher teaches new century students, thus giving supremacy to pedagogy along with rigorous content. The primer can be used with both business students and the growing group of nonbusiness students interested in learning how business worksbefore entering the world of work. Every student will come away not only with a sense of the business areas that pique their interest but also with a deeper understanding of business from which to craft next career steps.

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Description based on PDF viewed 11/28/2019.