Urban destination marketing in contemporary Europe : uniting theory and practice / John Heeley.

By:

Heeley, John, 1951- [Author]

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781845414948

Subject(s):

Genre/Form:

Electronic Books.

LOC classification:

G155 .U733 2015

Online resources:

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Available additional physical forms:

Contents:

PARTI: Practice -- 2. The practitioners: profiling the ubiquitous DMO -- 3. Urban destination marketing operations -- PARTII: Theory -- 4. Critique of the theory of marketing competitive advantage -- 5. Towards a new 'middle-range' theory: the dynamics of urban destination marketing -- Epilogue: Coventry, Millennium Eve, 1999

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library ONLINE	Non-fiction	G155.8 (Browse shelf(Opens below))	Link to resource	Available		ocn966384330

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Includes bibliographies and index.

1. Introduction -- PARTI: Practice -- 2. The practitioners: profiling the ubiquitous DMO -- 3. Urban destination marketing operations -- PARTII: Theory -- 4. Critique of the theory of marketing competitive advantage -- 5. Towards a new 'middle-range' theory: the dynamics of urban destination marketing -- Epilogue: Coventry, Millennium Eve, 1999

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