Urban destination marketing in contemporary Europe : uniting theory and practice /
Heeley, John, 1951-
Urban destination marketing in contemporary Europe : uniting theory and practice / John Heeley. - Buffalo : Channel View Publications, (c)2015. - 1 online resource (xxiv, 165 pages ): illustrations. - Aspects of tourism ; 66 .
Includes bibliographies and index.
1. Introduction -- PARTI: Practice -- 2. The practitioners: profiling the ubiquitous DMO -- 3. Urban destination marketing operations -- PARTII: Theory -- 4. Critique of the theory of marketing competitive advantage -- 5. Towards a new 'middle-range' theory: the dynamics of urban destination marketing -- Epilogue: Coventry, Millennium Eve, 1999
9781845414948
Tourism--Marketing.--Europe
City promotion--Europe.
Electronic Books.
G155 / .U733 2015
Urban destination marketing in contemporary Europe : uniting theory and practice / John Heeley. - Buffalo : Channel View Publications, (c)2015. - 1 online resource (xxiv, 165 pages ): illustrations. - Aspects of tourism ; 66 .
Includes bibliographies and index.
1. Introduction -- PARTI: Practice -- 2. The practitioners: profiling the ubiquitous DMO -- 3. Urban destination marketing operations -- PARTII: Theory -- 4. Critique of the theory of marketing competitive advantage -- 5. Towards a new 'middle-range' theory: the dynamics of urban destination marketing -- Epilogue: Coventry, Millennium Eve, 1999
9781845414948
Tourism--Marketing.--Europe
City promotion--Europe.
Electronic Books.
G155 / .U733 2015