Consumer behavior women and shopping / Patricia Huddleston, Stella Minahan.

By:

Huddleston, Patricia

Contributor(s):

Minahan, Stella

Material type: Text

TextPublisher number: 2 | BEPSeries: Consumer behavior collectionPublication details: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2011.Edition: 1st edDescription: 1 electronic text (132 p.) : digital fileISBN:

9781606491683 (electronic bk.)

Other title:

Women and shopping

Subject(s):

Additional physical formats: Print version:: No titleLOC classification:

Online resources:

Contents:

1. An introduction to women and shopping -- 2. Women and shopping in America -- 3. Women and place -- 4. Shopping as a life skill -- 5. Shopper types -- 6. The shopping experience and how to improve it -- 7. Implications and conclusions -- Notes -- References -- Index.

Abstract: What does shopping mean to American women? This question is the focus of our book. We profile the American woman and examine how life has changed since her grandmother was young. Women have many choices about when and where to shop; thus retailers need to understand her needs and wants to attract and maintain her business.

Item type: Online Book List(s) this item appears in: Ane - merge

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Online Book	G. Allen Fleece Library Online	HF (Browse shelf(Opens below))	Link to resource	Available
Online Book	G. Allen Fleece Library Online	HF (Browse shelf(Opens below))	Link to resource	Available
Online Book	G. Allen Fleece Library Online	HF (Browse shelf(Opens below))	Link to resource	Available

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What does shopping mean to American women? This question is the focus of our book. We profile the American woman and examine how life has changed since her grandmother was young. Women have many choices about when and where to shop; thus retailers need to understand her needs and wants to attract and maintain her business.