Achieving success through innovation : cases and insights from the hospitality, travel, and tourism industry / Cathy A. Enz, Sheryl E. Kimes, Judy A. Siguaw, Rohit Verma, and Kate Walsh ; edited by Glenn Withiam. [electronic resource]

By:

Enz, Cathy A, 1956- [Author]

Contributor(s):

Material type: Text

TextSeries: Service systems and innovations in business and society collectionPublication details: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016.; New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2016.Edition: First editionDescription: 1 online resource (x, 200 pages)Content type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781631570445

Subject(s):

Additional physical formats: Print version:: No titleLOC classification:

TX911.3.M27

Online resources:

Contents:

1. The nature of innovation -- 2. Improving the customer experience -- 3. Better human resources for improved operations -- 4. Sustainability innovation -- 5. Applying technology for corporate success -- 6. Innovative restaurant concepts -- 7. Lodging concept innovation -- 8. Strategic intermediation -- 9. Achieving success through innovation -- About the authors -- Index.

Abstract: This book investigates the genesis and success of innovation in the hospitality industry as detailed in over four dozen case studies. In many of the cases, the innovators themselves provide the insights into their innovative inspiration and the lessons learned from the way they brought their ideas to life. The cases include innovations for improved customer service, stronger human resources, and new food service and lodging concepts. While updated technology forms the basis for many of the innovations, some of the cases focus specifically on technology improvements, with a particular focus on the use of technology as a mediator in the service value chain. With the passage of several years, the book shares the outcome of the innovative concepts--most of which continue to operate. The lessons presented will provide you a valuable perspective on success through innovation, whether you are operating in the hospitality industry or another business.

Item type: Online Book

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Holdings
Item type	Current library	Call number	URL	Status	Date due	Barcode
Online Book	G. Allen Fleece Library Online	TX (Browse shelf(Opens below))	Link to resource	Available
Online Book	G. Allen Fleece Library Online	TX (Browse shelf(Opens below))	Link to resource	Available

Includes bibliographies and index.

Access restricted to authorized users and institutions.

This book investigates the genesis and success of innovation in the hospitality industry as detailed in over four dozen case studies. In many of the cases, the innovators themselves provide the insights into their innovative inspiration and the lessons learned from the way they brought their ideas to life. The cases include innovations for improved customer service, stronger human resources, and new food service and lodging concepts. While updated technology forms the basis for many of the innovations, some of the cases focus specifically on technology improvements, with a particular focus on the use of technology as a mediator in the service value chain. With the passage of several years, the book shares the outcome of the innovative concepts--most of which continue to operate. The lessons presented will provide you a valuable perspective on success through innovation, whether you are operating in the hospitality industry or another business.