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Strategic management : a practical guide / Linda L. Brennan, Faye Sisk.

By: Contributor(s): Material type: TextTextSeries: Publication details: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2015.Description: 1 online resource (135 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781631571930
Subject(s): LOC classification:
  • HD30 .S773 2015
Online resources: Available additional physical forms:
Contents:
1. The strategic management process -- 2. Establish a vision -- Section 2. Environmental issues: the organization in context -- 3. Governance and social responsibility of the firm -- 4. Sustainability -- 5. Monitoring the external environment -- Section 3. How to decide which strategy is best -- 6. Assessing organizational strengths and weaknesses -- 7. The value chain -- 8. Creating organizational vision -- 9. How to innovate and how innovation fits with strategy -- Section 4. Implementation -- 10. Strategic clarity: is your plan complete and understandable? -- 11. Evaluating your strategy in a global context -- 12. How to provide strategic leadership -- About the authors -- References -- Index.
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Section 1. Setting the course of the organization -- 1. The strategic management process -- 2. Establish a vision -- Section 2. Environmental issues: the organization in context -- 3. Governance and social responsibility of the firm -- 4. Sustainability -- 5. Monitoring the external environment -- Section 3. How to decide which strategy is best -- 6. Assessing organizational strengths and weaknesses -- 7. The value chain -- 8. Creating organizational vision -- 9. How to innovate and how innovation fits with strategy -- Section 4. Implementation -- 10. Strategic clarity: is your plan complete and understandable? -- 11. Evaluating your strategy in a global context -- 12. How to provide strategic leadership -- About the authors -- References -- Index.

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System requirements: Adobe Acrobat reader.

Title from PDF title page (viewed on January 31, 2015).

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