Strategic management : a practical guide /

Brennan, Linda L.,

Strategic management : a practical guide / Linda L. Brennan, Faye Sisk. - New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2015. - 1 online resource (135 pages) : illustrations. - Strategic management collection, .



Section 1. Setting the course of the organization -- 1. The strategic management process -- 2. Establish a vision -- Section 2. Environmental issues: the organization in context -- 3. Governance and social responsibility of the firm -- 4. Sustainability -- 5. Monitoring the external environment -- Section 3. How to decide which strategy is best -- 6. Assessing organizational strengths and weaknesses -- 7. The value chain -- 8. Creating organizational vision -- 9. How to innovate and how innovation fits with strategy -- Section 4. Implementation -- 10. Strategic clarity: is your plan complete and understandable? -- 11. Evaluating your strategy in a global context -- 12. How to provide strategic leadership -- About the authors -- References -- Index.




Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.

9781631571930


Strategic planning.

HD30 / .S773 2015