Startup strategy humor : democratizing startup strategy / Rajesh K. Pillania.

By:

Pillania, Rajesh K [Author]

Material type: Text

TextSeries: Publication details: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2018.Edition: First editionDescription: 1 online resource (xix, 125pages) : illustrationsContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781948976817

Subject(s):

New business enterprises -- Humor

LOC classification:

HD62 .S737 2018

Online resources:

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Available additional physical forms:

Contents:

2. What startup?: From changing the world to changing oneself! -- 3. Entrepreneurial spirit: the hilarious case of Ranchodas! -- 4. Passion: the nectar of startups: the case of wrestler Mahavir Singh Phogat! -- 5. Startup team: lessons from Aamir Khan in Lagaan -- 6. Resilience: learning from the Hindi movie guru! -- 7. Ideation with innovation: an incorrigible drunkard and a newspaper advertisement -- 8. Medici effect: mixing yoga and omelet-making sessions! -- 9. Opportunity sensing and leveraging: angry white men and the rise of Donald Trump! -- 10. Business model: learning from a campus love story -- 11. Niche focus and domain knowledge for entry strategy: special -- 12. Which product and market to go for: learning from a love story -- 13. Vanity metrics: beware of nondrinker drivers! -- 14. Role of assumptions: flawed interpretation of environment: "they think I am God!" -- 15. Balance between analysis and action: calculating laughing points in a movie for marriage! -- 16. Strategy: Chak de India -- 17. Strategic thinking: the fine art of balancing: learning driving without sitting in the driver's seat! -- 18. Organizational culture: culture eats strategy for breakfast, Drucker -- 19. Marketing strategy: success of "brand modi" in Parliament elections 2014 -- 20. Social media per se is not marketing strategy: please update my Facebook status as "dead!" -- 21.Pitch!: Rang De Basanti screen test -- 22. Financial strategy: two and a half men -- 23. Crowd sourcing: the rise of AAP and Arvind Kejriwal -- 24. Staying focused: the interesting case of AAP! -- 25. Implementation challenges: the days after honeymoon -- 26. Pivot: the curious case of Tendulkar and Kumble -- 27. Beware of startup myths: running away with the passbook vending machine instead of the ATM! -- 28. Hedging the risk: take a bus home after getting drunk! -- 29. Social entrepreneurship: the case of Anna Hazare -- 30. Entrepreneurial ecosystem: the Medici family of Florence and European Renaissance -- Epilogue -- Annexure I. Startup workbook -- Annexure II. Select free resources for more on startups -- References -- About the author.

Abstract: This brings a fresh, innovative, and a bit funny perspective to the subject by using a cartoon, conversation and story format to explain startup strategy concepts in a user friendly, easy to understand, and application oriented way. It democratizes startup strategy and takes it to the masses. This book is an excellent read for anyone interested in startups or entrepreneurship. It is widely appreciated both by academicians and industry professionals including many founders.

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library	Non-fiction	HD62.5 (Browse shelf(Opens below))	Link to resource	Available		9781948976817

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Previous	HD62.5 From vision to decision : a self-coaching guide to starting a new business /	HD62.5 Launching a business the first 100 days /	HD62.5 Starting your businessSanjyot P. Dunung.	HD62.5 Startup strategy humor : democratizing startup strategy /	HD62.5 Zero to 10 million : how to build an 8-figure technology business /	HD62.6 21st century skills for non-profit managers : a practical guide on leadership and management /	HD62.6 Achieving success in nonprofit organizations /Timothy J. Kloppenborg and Laurence J. Laning, editors.	Next

Includes bibliographical references.

1. Why startups?: a car and dogs -- 2. What startup?: From changing the world to changing oneself! -- 3. Entrepreneurial spirit: the hilarious case of Ranchodas! -- 4. Passion: the nectar of startups: the case of wrestler Mahavir Singh Phogat! -- 5. Startup team: lessons from Aamir Khan in Lagaan -- 6. Resilience: learning from the Hindi movie guru! -- 7. Ideation with innovation: an incorrigible drunkard and a newspaper advertisement -- 8. Medici effect: mixing yoga and omelet-making sessions! -- 9. Opportunity sensing and leveraging: angry white men and the rise of Donald Trump! -- 10. Business model: learning from a campus love story -- 11. Niche focus and domain knowledge for entry strategy: special -- 12. Which product and market to go for: learning from a love story -- 13. Vanity metrics: beware of nondrinker drivers! -- 14. Role of assumptions: flawed interpretation of environment: "they think I am God!" -- 15. Balance between analysis and action: calculating laughing points in a movie for marriage! -- 16. Strategy: Chak de India -- 17. Strategic thinking: the fine art of balancing: learning driving without sitting in the driver's seat! -- 18. Organizational culture: culture eats strategy for breakfast, Drucker -- 19. Marketing strategy: success of "brand modi" in Parliament elections 2014 -- 20. Social media per se is not marketing strategy: please update my Facebook status as "dead!" -- 21.Pitch!: Rang De Basanti screen test -- 22. Financial strategy: two and a half men -- 23. Crowd sourcing: the rise of AAP and Arvind Kejriwal -- 24. Staying focused: the interesting case of AAP! -- 25. Implementation challenges: the days after honeymoon -- 26. Pivot: the curious case of Tendulkar and Kumble -- 27. Beware of startup myths: running away with the passbook vending machine instead of the ATM! -- 28. Hedging the risk: take a bus home after getting drunk! -- 29. Social entrepreneurship: the case of Anna Hazare -- 30. Entrepreneurial ecosystem: the Medici family of Florence and European Renaissance -- Epilogue -- Annexure I. Startup workbook -- Annexure II. Select free resources for more on startups -- References -- About the author.

This brings a fresh, innovative, and a bit funny perspective to the subject by using a cartoon, conversation and story format to explain startup strategy concepts in a user friendly, easy to understand, and application oriented way. It democratizes startup strategy and takes it to the masses. This book is an excellent read for anyone interested in startups or entrepreneurship. It is widely appreciated both by academicians and industry professionals including many founders.

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