MARC details
| 000 -LEADER |
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| fixed length control field |
04475nam a2200469 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
9781948976817 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
BEP |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20241023114906.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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| fixed length control field |
m eo d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr cn |||m|||a |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
180905s2018 nyua foab 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781948976817 |
| Qualifying information |
|
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)1053772678 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(CaBNVSL)swl000408671 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
CaBNVSL |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
CaBNVSL |
| Modifying agency |
CaBNVSL |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HD62.5 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Pillania, Rajesh K., |
| Relator term |
|
| 245 10 - TITLE STATEMENT |
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| Title |
Startup strategy humor : |
| Remainder of title |
democratizing startup strategy / |
| Statement of responsibility, etc. |
Rajesh K. Pillania. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
First edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
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| Place of production, publication, distribution, manufacture |
New York, New York (222 East 46th Street, New York, NY 10017) : |
| Name of producer, publisher, distributor, manufacturer |
Business Expert Press, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[(c)2018.] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (xix, 125pages) : |
| Other physical details |
illustrations. |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
|---|
| File type |
data file |
| Source |
rda |
| 490 1# - SERIES STATEMENT |
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| Series statement |
Entrepreneurship and small business management collection, |
| ISBN |
1946-5661 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
1. Why startups?: a car and dogs -- |
| Title |
2. What startup?: From changing the world to changing oneself! -- |
| -- |
3. Entrepreneurial spirit: the hilarious case of Ranchodas! -- |
| -- |
4. Passion: the nectar of startups: the case of wrestler Mahavir Singh Phogat! -- |
| -- |
5. Startup team: lessons from Aamir Khan in Lagaan -- |
| -- |
6. Resilience: learning from the Hindi movie guru! -- |
| -- |
7. Ideation with innovation: an incorrigible drunkard and a newspaper advertisement -- |
| -- |
8. Medici effect: mixing yoga and omelet-making sessions! -- |
| -- |
9. Opportunity sensing and leveraging: angry white men and the rise of Donald Trump! -- |
| -- |
10. Business model: learning from a campus love story -- |
| -- |
11. Niche focus and domain knowledge for entry strategy: special -- |
| -- |
12. Which product and market to go for: learning from a love story -- |
| -- |
13. Vanity metrics: beware of nondrinker drivers! -- |
| -- |
14. Role of assumptions: flawed interpretation of environment: "they think I am God!" -- |
| -- |
15. Balance between analysis and action: calculating laughing points in a movie for marriage! -- |
| -- |
16. Strategy: Chak de India -- |
| -- |
17. Strategic thinking: the fine art of balancing: learning driving without sitting in the driver's seat! -- |
| -- |
18. Organizational culture: culture eats strategy for breakfast, Drucker -- |
| -- |
19. Marketing strategy: success of "brand modi" in Parliament elections 2014 -- |
| -- |
20. Social media per se is not marketing strategy: please update my Facebook status as "dead!" -- |
| -- |
21.Pitch!: Rang De Basanti screen test -- |
| -- |
22. Financial strategy: two and a half men -- |
| -- |
23. Crowd sourcing: the rise of AAP and Arvind Kejriwal -- |
| -- |
24. Staying focused: the interesting case of AAP! -- |
| -- |
25. Implementation challenges: the days after honeymoon -- |
| -- |
26. Pivot: the curious case of Tendulkar and Kumble -- |
| -- |
27. Beware of startup myths: running away with the passbook vending machine instead of the ATM! -- |
| -- |
28. Hedging the risk: take a bus home after getting drunk! -- |
| -- |
29. Social entrepreneurship: the case of Anna Hazare -- |
| -- |
30. Entrepreneurial ecosystem: the Medici family of Florence and European Renaissance -- |
| -- |
Epilogue -- |
| -- |
Annexure I. Startup workbook -- |
| -- |
Annexure II. Select free resources for more on startups -- |
| -- |
References -- |
| -- |
About the author. |
| 506 ## - RESTRICTIONS ON ACCESS NOTE |
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| Terms governing access |
Access restricted to authorized users and institutions. |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
This brings a fresh, innovative, and a bit funny perspective to the subject by using a cartoon, conversation and story format to explain startup strategy concepts in a user friendly, easy to understand, and application oriented way. It democratizes startup strategy and takes it to the masses. This book is an excellent read for anyone interested in startups or entrepreneurship. It is widely appreciated both by academicians and industry professionals including many founders. |
| 530 ## - COPYRIGHT INFORMATION: |
|---|
| COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
| Uniform Resource Identifier |
<a href="b">b</a> |
| 530 ## - COPYRIGHT INFORMATION: |
|---|
| COPYRIGHT INFORMATION |
|
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
Mode of access: World Wide Web. |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
System requirements: Adobe Acrobat reader. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Title from PDF title page (viewed on September 5, 2018). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
New business enterprises |
| General subdivision |
Humor. |
| 655 #0 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
[genre] |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Print version: |
| International Standard Book Number |
9781948976800 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Entrepreneurship and small business management collection. |
| International Standard Serial Number |
1946-5661 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000788.html">https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000788.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Usage before 2021-2022 |
CIU |
| Koha item type |
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) |
| VENDOR |
Business Expert Press |
| LOCATION |
ONLINE |
| Barecode |
BEP9781948976817 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| c |
1 |
| d |
Cynthia Snell |