Social media marketing : marketing panacea or the emperor's new digital clothes? / Alan Charlesworth.
Material type: TextSeries: Publication details: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2018.Edition: First editionDescription: 1 online resource (xvi, 165 pages) : illustrationsContent type:- text
- computer
- online resource
- 9781631577659
- HF5415 .S635 2018
- COPYRIGHT NOT covered - Click this link to request copyright permission: https://lib.ciu.edu/copyright-request-form
Item type | Current library | Collection | Call number | URL | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) | G. Allen Fleece Library | Non-fiction | HF5415.1265 (Browse shelf(Opens below)) | Link to resource | Available | 11475331 |
1. What is social media -- 2. Who uses what on social media ... and why -- 3. What is social media marketing? -- 4. Strategic issues in social media marketing -- 5. Operational issues in social media marketing -- 6. Social media marketing: what works, what doesn't ... and why -- 7. Conclusion -- References -- Index.
The tale of The Emperor's New Clothes cautions people about accepting whatever so-called experts tell us without question. In this book, Hans Christian Andersen's cautionary anecdote provides the backdrop to a comprehensive review of the use of social media platforms in the marketing of an organization, brand, or product.
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https://lib.ciu.edu/copyright-request-form
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