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Social media marketing : marketing panacea or the emperor's new digital clothes? / Alan Charlesworth.

By: Material type: TextTextSeries: Publication details: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2018.Edition: First editionDescription: 1 online resource (xvi, 165 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781631577659
Subject(s): Genre/Form: LOC classification:
  • HF5415 .S635 2018
Online resources: Available additional physical forms:
Contents:
2. Who uses what on social media ... and why -- 3. What is social media marketing? -- 4. Strategic issues in social media marketing -- 5. Operational issues in social media marketing -- 6. Social media marketing: what works, what doesn't ... and why -- 7. Conclusion -- References -- Index.
Abstract: The tale of The Emperor's New Clothes cautions people about accepting whatever so-called experts tell us without question. In this book, Hans Christian Andersen's cautionary anecdote provides the backdrop to a comprehensive review of the use of social media platforms in the marketing of an organization, brand, or product.
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Item type Current library Collection Call number URL Status Date due Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) G. Allen Fleece Library Non-fiction HF5415.1265 (Browse shelf(Opens below)) Link to resource Available 11475331

1. What is social media -- 2. Who uses what on social media ... and why -- 3. What is social media marketing? -- 4. Strategic issues in social media marketing -- 5. Operational issues in social media marketing -- 6. Social media marketing: what works, what doesn't ... and why -- 7. Conclusion -- References -- Index.

The tale of The Emperor's New Clothes cautions people about accepting whatever so-called experts tell us without question. In this book, Hans Christian Andersen's cautionary anecdote provides the backdrop to a comprehensive review of the use of social media platforms in the marketing of an organization, brand, or product.

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