Social media marketing : marketing panacea or the emperor's new digital clothes? /
Charlesworth, Alan, 1956-,
Social media marketing : marketing panacea or the emperor's new digital clothes? / Alan Charlesworth. - First edition. - New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2018. - 1 online resource (xvi, 165 pages) : illustrations. - Marketing strategy collection, .
1. What is social media -- 2. Who uses what on social media ... and why -- 3. What is social media marketing? -- 4. Strategic issues in social media marketing -- 5. Operational issues in social media marketing -- 6. Social media marketing: what works, what doesn't ... and why -- 7. Conclusion -- References -- Index.
The tale of The Emperor's New Clothes cautions people about accepting whatever so-called experts tell us without question. In this book, Hans Christian Andersen's cautionary anecdote provides the backdrop to a comprehensive review of the use of social media platforms in the marketing of an organization, brand, or product.
Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
9781631577659
Internet marketing.
Online social networks in business.
digital marketing digital transformation e-commerce Internet marketing marketing on social media online marketing social media advertising social media marketing social media viral marketing
Electronic books.
HF5415 / .S635 2018
Social media marketing : marketing panacea or the emperor's new digital clothes? / Alan Charlesworth. - First edition. - New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2018. - 1 online resource (xvi, 165 pages) : illustrations. - Marketing strategy collection, .
1. What is social media -- 2. Who uses what on social media ... and why -- 3. What is social media marketing? -- 4. Strategic issues in social media marketing -- 5. Operational issues in social media marketing -- 6. Social media marketing: what works, what doesn't ... and why -- 7. Conclusion -- References -- Index.
The tale of The Emperor's New Clothes cautions people about accepting whatever so-called experts tell us without question. In this book, Hans Christian Andersen's cautionary anecdote provides the backdrop to a comprehensive review of the use of social media platforms in the marketing of an organization, brand, or product.
Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
9781631577659
Internet marketing.
Online social networks in business.
digital marketing digital transformation e-commerce Internet marketing marketing on social media online marketing social media advertising social media marketing social media viral marketing
Electronic books.
HF5415 / .S635 2018