Make your nonprofit social : engage your audience with social media / by Lindsay Chambers, Jennifer Morehead, and Heather Sallee.

Includes bibliographies and index.

ntroduction. Chapter 1. Why spend the time on social media? Key takeaways throughout the book ; Making the case that your nonprofit needs a social media presence ; Focus group created just for your nonprofit ; Advertising made easy(er) ; Big-time loyalty ; Build your brand -- Chapter 1. Key takeaways -- Chapter 2. Take it offline to develop your social media content. Define what makes you special ; Expose your nonprofit's watercooler ; Tell your nonprofit's story ; Develop content from what we all have in common ; Create a marketing plan for your nonprofit -- Chapter 2. Key takeaways -- Chapter 3. Cultivate an audience. Choose a foundation platform, ten add others ; Nurture your fan base ; Incentivize and make it fun ; Monitor and measure success ; Use comprehensive software tools -- Chapter 3. Key takeaways -- Chapter 4. Making it visual. Why focus on visuals? ; The essential aspects of creating a graphic ; How to create a graphic (even if you aren't a designer) ; Design examples: what works, what doesn't ; Websites to bookmark ; Ideas for your visuals -- Chapter 4. Key takeaways -- Chapter 5. Facebook. The basics ; Get noticed on Facebook ; Grow your audience ; Post compelling content ; How to advertise on Facebook -- Chapter 5. Key takeaways -- Chapter 6. Instagram and Pinterest. Why consider Instagram and Pinterest? ; The ins and outs of Instagram ; Using hashtags on Instagram ; Should you brand your images? ; Pinterest: it's not just for crafts anymore ; Learning Pinterest to help your nonprofit ; Styling your Pinterest posts ; Do you need hashtags on Pinterest? -- Chapter 6. Key takeaways -- Chapter 7. LinkedIn. Polish your profile ; Use nonprofit pages to your advantage ; Connect with people in LinkedIn groups ; How to advertise on LinkedIn ; Drill down deeper with analytics -- Chapter 7. Key takeaways -- Chapter 8. YouTube. What makes video content so effective? ; Getting started with YouTube marketing ; How to create ads on YouTube -- Chapter 8. Key takeaways -- Chapter 9. Twitter. Establish your goals ; Join the hashtag bandwagon ; Follow influencers ; Create lists ; How to advertise on Twitter -- Chapter 9. Key takeaways -- Chapter 10. Next-level social media. Social media platforms on the rise ; Developments in advertising ; Micro-influencers ; Visual branding ; Stories ; Video content ; Augmented reality ; Content remains king -- Chapter 10. Key takeaways -- Chapter 11. Hear from those who have done it well. Kesem ; Small Heroes Foundation ; Ms. JD ; Northwestern Settlement House ; Piven Teatre ; Winnetka Community House -- Chapter 11: Key takeaways.

When you use social media in your personal life, you connect with old friends, discover new interests, or belong to specialized groups that share your values. However, for nonprofits, social media is a way to connect with those who believe in your purpose. Social media allows nonprofits to showcase their human connection and garner more support. In make your nonprofit social, you will learn how to: Expand your nonprofit's audience; Showcase the human side of your nonprofit; Choose the best platform to share your nonprofit with the world; Identify practical strategies you can use to amplify your nonprofit's mission; Design graphics to put your nonprofit front and center; And much more! This book is a collective project from three authors who have worked with nonprofits in developing and managing effective social media marketing tactics. Within these pages, you will find what you need to ensure your nonprofit is using social media platforms to boost your branding and marketing.

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