MARC details
| 000 -LEADER |
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| fixed length control field |
05284nam a2200421 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
9781952538650 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
BEP |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240726104645.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
190417s2021 nyua fob 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781952538650 |
| Qualifying information |
|
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
CaBNVSL |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
CaBNVSL |
| Modifying agency |
CaBNVSL |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415 |
| Item number |
.M354 2021 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Chambers, Lindsay, |
| Relator term |
Author |
| 245 10 - TITLE STATEMENT |
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| Title |
Make your nonprofit social : |
| Remainder of title |
engage your audience with social media / |
| Statement of responsibility, etc. |
by Lindsay Chambers, Jennifer Morehead, and Heather Sallee. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
First edition. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
1 online resource (xii, 121 pages) : |
| Other physical details |
illustrations |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
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| File type |
data file |
| Source |
rda |
| 490 1# - SERIES STATEMENT |
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| Series statement |
Digital and social media marketing and advertising collection, |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographies and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
ntroduction. Chapter 1. Why spend the time on social media? Key takeaways throughout the book ; Making the case that your nonprofit needs a social media presence ; Focus group created just for your nonprofit ; Advertising made easy(er) ; Big-time loyalty ; Build your brand -- |
| Title |
Chapter 1. Key takeaways -- |
| -- |
Chapter 2. Take it offline to develop your social media content. Define what makes you special ; Expose your nonprofit's watercooler ; Tell your nonprofit's story ; Develop content from what we all have in common ; Create a marketing plan for your nonprofit -- |
| -- |
Chapter 2. Key takeaways -- |
| -- |
Chapter 3. Cultivate an audience. Choose a foundation platform, ten add others ; Nurture your fan base ; Incentivize and make it fun ; Monitor and measure success ; Use comprehensive software tools -- |
| -- |
Chapter 3. Key takeaways -- |
| -- |
Chapter 4. Making it visual. Why focus on visuals? ; The essential aspects of creating a graphic ; How to create a graphic (even if you aren't a designer) ; Design examples: what works, what doesn't ; Websites to bookmark ; Ideas for your visuals -- |
| -- |
Chapter 4. Key takeaways -- |
| -- |
Chapter 5. Facebook. The basics ; Get noticed on Facebook ; Grow your audience ; Post compelling content ; How to advertise on Facebook -- |
| -- |
Chapter 5. Key takeaways -- |
| -- |
Chapter 6. Instagram and Pinterest. Why consider Instagram and Pinterest? ; The ins and outs of Instagram ; Using hashtags on Instagram ; Should you brand your images? ; Pinterest: it's not just for crafts anymore ; Learning Pinterest to help your nonprofit ; Styling your Pinterest posts ; Do you need hashtags on Pinterest? -- |
| -- |
Chapter 6. Key takeaways -- |
| -- |
Chapter 7. LinkedIn. Polish your profile ; Use nonprofit pages to your advantage ; Connect with people in LinkedIn groups ; How to advertise on LinkedIn ; Drill down deeper with analytics -- |
| -- |
Chapter 7. Key takeaways -- |
| -- |
Chapter 8. YouTube. What makes video content so effective? ; Getting started with YouTube marketing ; How to create ads on YouTube -- |
| -- |
Chapter 8. Key takeaways -- |
| -- |
Chapter 9. Twitter. Establish your goals ; Join the hashtag bandwagon ; Follow influencers ; Create lists ; How to advertise on Twitter -- |
| -- |
Chapter 9. Key takeaways -- |
| -- |
Chapter 10. Next-level social media. Social media platforms on the rise ; Developments in advertising ; Micro-influencers ; Visual branding ; Stories ; Video content ; Augmented reality ; Content remains king -- |
| -- |
Chapter 10. Key takeaways -- |
| -- |
Chapter 11. Hear from those who have done it well. Kesem ; Small Heroes Foundation ; Ms. JD ; Northwestern Settlement House ; Piven Teatre ; Winnetka Community House -- |
| -- |
Chapter 11: Key takeaways. |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
When you use social media in your personal life, you connect with old friends, discover new interests, or belong to specialized groups that share your values. However, for nonprofits, social media is a way to connect with those who believe in your purpose. Social media allows nonprofits to showcase their human connection and garner more support. In make your nonprofit social, you will learn how to: Expand your nonprofit's audience; Showcase the human side of your nonprofit; Choose the best platform to share your nonprofit with the world; Identify practical strategies you can use to amplify your nonprofit's mission; Design graphics to put your nonprofit front and center; And much more! This book is a collective project from three authors who have worked with nonprofits in developing and managing effective social media marketing tactics. Within these pages, you will find what you need to ensure your nonprofit is using social media platforms to boost your branding and marketing. |
| 530 ## - COPYRIGHT INFORMATION: |
|---|
| COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
| Uniform Resource Identifier |
<a href="b">b</a> |
| 530 ## - COPYRIGHT INFORMATION: |
|---|
| COPYRIGHT INFORMATION |
|
| 538 ## - SYSTEM DETAILS NOTE |
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| System details note |
Mode of access: World Wide Web. |
| 538 ## - SYSTEM DETAILS NOTE |
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| System details note |
System requirements: Adobe Acrobat reader. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
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| Source of description note |
Description based on PDF viewed 12/24/2020. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Nonprofit organizations |
| General subdivision |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social media. |
| 655 #0 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Morehead, Jennifer, |
| Relator term |
|
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sallee, Heather, |
| Relator term |
|
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0001046.html">https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0001046.html</a> |
| -- |
Click here to access this RESOURCE ONLINE | Login using your my.ciu username & password |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
|
| DONATED BY: |
|
| VENDOR |
Business Expert Press |
| Classification part |
HF5415 |
| PUBLICATION YEAR |
(c)2021 |
| LOCATION |
|
| REQUESTED BY: |
|
| -- |
|
| -- |
NFIC |
| -- |
Cynthia Snell |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
1 |
| b |
Cynthia Snell |
| c |
1 |
| d |
Cynthia Snell |