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An introduction to survey researchErnest L. Cowles, Edward Nelson.

By: Contributor(s): Material type: TextTextSeries: Publication details: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2019.Edition: Second editionDescription: 1 online resource (147 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781948976046
Other title:
  • Basics of survey research
Subject(s): Genre/Form: LOC classification:
  • HM538 .I587 2019
Online resources: Available additional physical forms:
Contents:
Chapter 2. Probability sampling -- Chapter 3. Total survey error -- Chapter 4. Factors to consider when tinking about surveys: the groundwork -- Chapter 5. Modes of survey delivery.
Abstract: This two-volume set is intended to introduce fundamentals of good survey research to students and practitioners of the survey process as well as end users of survey information. It describes key survey components needed to design, understand, and use surveys effectively and avoid the pitfalls stemming from bad survey construction and inappropriate methods. In this first volume, the authors concentrate on the fundamentals of survey development and design as well as provide a review of key components in survey.
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Includes bibliographies and index.

Chapter 1. Introduction -- Chapter 2. Probability sampling -- Chapter 3. Total survey error -- Chapter 4. Factors to consider when tinking about surveys: the groundwork -- Chapter 5. Modes of survey delivery.

This two-volume set is intended to introduce fundamentals of good survey research to students and practitioners of the survey process as well as end users of survey information. It describes key survey components needed to design, understand, and use surveys effectively and avoid the pitfalls stemming from bad survey construction and inappropriate methods. In this first volume, the authors concentrate on the fundamentals of survey development and design as well as provide a review of key components in survey.

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Description based on PDF viewed 04/17/2019.

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