An introduction to survey researchErnest L. Cowles, Edward Nelson.
Cowles, Ernest L.,
An introduction to survey researchErnest L. Cowles, Edward Nelson. Basics of survey research - Second edition. - New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2019. - 1 online resource (147 pages) - Quantitative approaches to decision making collection, .
Includes bibliographies and index.
Chapter 1. Introduction -- Chapter 2. Probability sampling -- Chapter 3. Total survey error -- Chapter 4. Factors to consider when tinking about surveys: the groundwork -- Chapter 5. Modes of survey delivery.
This two-volume set is intended to introduce fundamentals of good survey research to students and practitioners of the survey process as well as end users of survey information. It describes key survey components needed to design, understand, and use surveys effectively and avoid the pitfalls stemming from bad survey construction and inappropriate methods. In this first volume, the authors concentrate on the fundamentals of survey development and design as well as provide a review of key components in survey.
Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
9781948976046
Social surveys--Methodology.
Questionnaires--Design.
Sampling (Statistics)
Big Data. Ethical issues. Internet surveys. Interviewer training. Mailed surveys. Mobile devices. Mixed-mode surveys. Sampling. Surveys. Survey construction. Survey content. Survey panels. Survey processes. Survey reports. Survey technology. Telephone surveys. Web surveys.
Electronic books.
HM538 / .I587 2019
An introduction to survey researchErnest L. Cowles, Edward Nelson. Basics of survey research - Second edition. - New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2019. - 1 online resource (147 pages) - Quantitative approaches to decision making collection, .
Includes bibliographies and index.
Chapter 1. Introduction -- Chapter 2. Probability sampling -- Chapter 3. Total survey error -- Chapter 4. Factors to consider when tinking about surveys: the groundwork -- Chapter 5. Modes of survey delivery.
This two-volume set is intended to introduce fundamentals of good survey research to students and practitioners of the survey process as well as end users of survey information. It describes key survey components needed to design, understand, and use surveys effectively and avoid the pitfalls stemming from bad survey construction and inappropriate methods. In this first volume, the authors concentrate on the fundamentals of survey development and design as well as provide a review of key components in survey.
Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
9781948976046
Social surveys--Methodology.
Questionnaires--Design.
Sampling (Statistics)
Big Data. Ethical issues. Internet surveys. Interviewer training. Mailed surveys. Mobile devices. Mixed-mode surveys. Sampling. Surveys. Survey construction. Survey content. Survey panels. Survey processes. Survey reports. Survey technology. Telephone surveys. Web surveys.
Electronic books.
HM538 / .I587 2019