Innovative pricing strategies to increase profitsDaniel Marburger.

By:

Marburger, Daniel [Author]

Material type: Text

TextSeries: Publication details: [New York, N.Y. (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2012.Edition: first editionDescription: 1 electronic text (140 pages) : digital fileContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781606493823

Subject(s): LOC classification:

HF5416 .I566 2012

Online resources:

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Contents:

Part I. If you could choose any price, what would it be? Fundamentals for the single price firm -- 1. Economics and the business manager -- 2. Consumer behavior: the law of demand and its effect on pricing -- 3. Understanding the price sensitivity of buyers -- 4. One perfect price: profit maximization for the single price firm -- Part II. Different strokes for different folks: charging more than one price for the same good -- 5. If you could read my mind: first-degree price discrimination strategies -- 6. Allowing buyers to self-select by willingness to pay: second-degree price discrimination strategies -- 7. Segmenting your market based on willingness to pay: third-degree price discrimination strategies -- Part III. How does my e-tailer know that I read comic books and cook with a wok? Pricing in the digital age -- 8. Dynamic pricing and e-commerce -- 9. Legal and ethical issues -- Table of strategies -- Notes -- References -- Index.

Abstract: The practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate the most revenue? The purpose of this book is to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions.

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library	Non-fiction	HF5416.5 (Browse shelf(Opens below))	Link to resource	Available		10594648

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Previous	HF5415.55 Relationship marketing re-imagined : marketing's inevitable shift from exchanges to value cocreating relationships /	HF5416.5 From value pricing to pricing value : using science, psychology, and systems to attract higher paying clients to your accounting firm /	HF5416.5 Innovative pricing strategies to increase profits /Daniel Marburger.	HF5416.5 Innovative pricing strategies to increase profitsDaniel Marburger.	HF5416.5 Pricing segmentation and analyticsTudor Bodea and Mark Ferguson.	HF5429 Store design and visual merchandising : creating store space that encourages buying /	HF5429 Store design and visual merchandising creating store space that encourages buying /	Next

Part of: 2012 digital library.

List of cases/firms/products -- Part I. If you could choose any price, what would it be? Fundamentals for the single price firm -- 1. Economics and the business manager -- 2. Consumer behavior: the law of demand and its effect on pricing -- 3. Understanding the price sensitivity of buyers -- 4. One perfect price: profit maximization for the single price firm -- Part II. Different strokes for different folks: charging more than one price for the same good -- 5. If you could read my mind: first-degree price discrimination strategies -- 6. Allowing buyers to self-select by willingness to pay: second-degree price discrimination strategies -- 7. Segmenting your market based on willingness to pay: third-degree price discrimination strategies -- Part III. How does my e-tailer know that I read comic books and cook with a wok? Pricing in the digital age -- 8. Dynamic pricing and e-commerce -- 9. Legal and ethical issues -- Table of strategies -- Notes -- References -- Index.

The practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate the most revenue? The purpose of this book is to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions.

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