Doing business in the United States : a guide for small business entrepreneurs with a global mindset / Anatoly Zhuplev, Matthew Stefl, Andrew Rohm.

Includes bibliographies and index.

1. Internationalization of the small and medium size enterprise: why go international? -- 2. Why the United States? Bright and dark sides of doing business in America -- 3. Market entry: strategy and planning -- 4. Building and activating your brand -- About the authors -- Index.

Access restricted to authorized users and institutions.

As nations and regions worldwide enter a period of political-economic transformation and undergo changes in accessibility and market potential, the U.S. market remains an attractive destination for entrepreneurs, small and medium size enterprises (SMEs), and other business entities with a global entrepreneurial mind-set. Books and other sources dedicated to starting and doing business in the United States often focus on academic or large corporate audiences, making them less attractive for aspiring entrepreneurs or SMEs with a global attitude setting their sights on the country. This book strives to serve as a concise guide to understanding the American business landscape from an international business perspective. By and large this book is designated for foreign-based entrepreneurs and SMEs aspiring to expand into the potentially attractive and robust, yet also highly competitive, American market. U.S.-based readers will also find it instrumental and highly relevant in developing their knowledge base and analytical toolbox for perfecting their competitive edge.

COPYRIGHT NOT covered - Click this link to request copyright permission:

https://lib.ciu.edu/copyright-request-form

Mode of access: World Wide Web.

System requirements: Adobe Acrobat reader.

Title from PDF title page (viewed on June 10, 2018).