Advertising / edited by Chris Hackley. [print]
Material type: TextSeries: SAGE library of marketingPublication details: Los Angeles : SAGE, (c)2010.Description: 3 volumes ; 25 cmContent type:- text
- unmediated
- volume
- 9781412934299
- HF5823.H122.A384 2010
- HF5823
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Circulating Book (checkout times vary with patron status) | G. Allen Fleece Library CIRCULATING COLLECTION | Non-fiction | HF5823.A16835 2010 (Browse shelf(Opens below)) | v.1 | Available | 31923001863121 | ||
Circulating Book (checkout times vary with patron status) | G. Allen Fleece Library CIRCULATING COLLECTION | Non-fiction | HF5823.A16835 2010 (Browse shelf(Opens below)) | v.2 | Available | 31923001863139 | ||
Circulating Book (checkout times vary with patron status) | G. Allen Fleece Library CIRCULATING COLLECTION | Non-fiction | HF5823.A16835 2010 (Browse shelf(Opens below)) | v.3 | Available | 31923001863147 |
Browsing G. Allen Fleece Library shelves, Shelving location: CIRCULATING COLLECTION, Collection: Non-fiction Close shelf browser (Hides shelf browser)
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HF5721.O458.W758 2020 Writing that works : communicating effectively on the job / | HF5823.A16835 2010 Advertising / | HF5823.A16835 2010 Advertising / | HF5823.A16835 2010 Advertising / | HF5823.A758 2010 Advertising creative : strategy, copy + design / | HF5823.B438 2004 Ads, fads, and consumer culture : advertising's impact on American character and society / | HF5823.H185 2010 Advertising and promotion : an integrated marketing communications approach / |
Includes bibliographical references.
VOLUME 1: Advertising management -- VOLUME 2: Advertising culture -- VOLUME 3: Advertising science.
The study of advertising is a heated and expansive forum, with research diverging along methodological, semantic, and often political lines. This eclectic, extensive, and inclusive collection draws together the diverse literature with a view to organizing and making sense of the state of play of advertising research, with papers drawn not only from the major international advertising journals, but also widely across the social sciences. Accommodating statistical, behavioral, and interpretive perspectives, this three-volume set is organized into three broad categories. Volume One looks at advertising management, including creativity, agency/client relations, campaign planning and effectiveness, media planning, and brand communications. Volume Two looks at the cultural influence of advertising, including its ideological character, theoretical influences, and cross-cultural aspects. Volume Three looks at advertising science: the experimental and survey data-gathering methods involved in measuring advertising effectiveness. ;
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