MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02625cam a2200397 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
ocn468429432 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240726083526.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
090113s2010 cau 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781412934299 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKM |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
UKM |
| Modifying agency |
DLC |
| -- |
NLE |
| -- |
YDXCP |
| -- |
CNAUC |
| -- |
A7U |
| -- |
BDX |
| -- |
TULIB |
| -- |
UKMGB |
| -- |
OCLCF |
| -- |
SBI |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5823.H122.A384 2010 |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5823 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Advertising / |
| Statement of responsibility, etc. |
edited by Chris Hackley. |
| Medium |
[print] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Los Angeles : |
| Name of publisher, distributor, etc. |
SAGE, |
| Date of publication, distribution, etc. |
(c)2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
3 volumes ; |
| Dimensions |
25 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
SAGE library in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
VOLUME 1: Advertising management -- |
| Title |
VOLUME 2: Advertising culture -- |
| -- |
VOLUME 3: Advertising science. |
| 520 0# - SUMMARY, ETC. |
|---|
| Summary, etc. |
The study of advertising is a heated and expansive forum, with research diverging along methodological, semantic, and often political lines. This eclectic, extensive, and inclusive collection draws together the diverse literature with a view to organizing and making sense of the state of play of advertising research, with papers drawn not only from the major international advertising journals, but also widely across the social sciences. Accommodating statistical, behavioral, and interpretive perspectives, this three-volume set is organized into three broad categories. Volume One looks at advertising management, including creativity, agency/client relations, campaign planning and effectiveness, media planning, and brand communications. Volume Two looks at the cultural influence of advertising, including its ideological character, theoretical influences, and cross-cultural aspects. Volume Three looks at advertising science: the experimental and survey data-gathering methods involved in measuring advertising effectiveness. ; |
| 530 ## - COPYRIGHT INFORMATION: |
|---|
| COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
| 530 ## - COPYRIGHT INFORMATION: |
|---|
| COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
| Uniform Resource Identifier |
<a href="https://ciu.libwizard.com/f/copyright-requests">https://ciu.libwizard.com/f/copyright-requests</a> |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hackley, Christopher E. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Relator term |
|
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
SAGE library of marketing. |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b17065574 |
| b |
08-13-14 |
| c |
08-13-14 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Circulating Book (checkout times vary with patron status) |
| Classification part |
HF |
| PUBLICATION YEAR |
2010 |
| Delivery Date: ACADEMIC YEAR - ie 2022-2023 |
2018-07-15 |
| COST |
0.00 |
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| REPLACEMENT COST (GET FROM AMAZON) |
939.89 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
08-13-14 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
1 |
| b |
Cynthia Snell |
| c |
1 |
| d |
Cynthia Snell |