Consumer behavior women and shopping / Patricia Huddleston, Stella Minahan.

By:

Huddleston, Patricia [1]

Contributor(s):

Minahan, Stella

Material type: Text

TextSeries: Publication details: [New York, N.Y. (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2011.Edition: first editionDescription: 1 electronic text (132 pages) : digital fileContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781606491683

Other title:

Women and shopping

Subject(s):

LOC classification:

HF5415 .C667 2011

Available additional physical forms:

2 b
Also available in printing.

Contents:

2. Women and shopping in America -- 3. Women and place -- 4. Shopping as a life skill -- 5. Shopper types -- 6. The shopping experience and how to improve it -- 7. Implications and conclusions -- Notes -- References -- Index.

Abstract: What does shopping mean to American women? This question is the focus of our book. We profile the American woman and examine how life has changed since her grandmother was young. Women have many choices about when and where to shop; thus retailers need to understand her needs and wants to attract and maintain her business.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	URL	Status	Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library	Non-fiction	HF5415.332.W66 (Browse shelf(Opens below))	Link to resource	Available	10442710
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library ONLINE		HF (Browse shelf(Opens below))	Link to resource	Available
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library ONLINE		HF (Browse shelf(Opens below))	Link to resource	Available
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library ONLINE		HF (Browse shelf(Opens below))	Link to resource	Available
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library ONLINE		HF (Browse shelf(Opens below))	Link to resource	Available

Browsing G. Allen Fleece Library shelves, Shelving location: ONLINE Close shelf browser (Hides shelf browser)

Previous								Next
Previous	HF Consumer behavior theories : convergence of divergent perspectives with applications to marketing and management /	HF Consumer behavior women and shopping /	HF Consumer behavior women and shopping /	HF Consumer behavior women and shopping /	HF Consumer behavior women and shopping /	HF Consumer cosmopolitanism in the age of globalization /editor, Melvin Prince.	HF Consumer cosmopolitanism in the age of globalization /editor, Melvin Prince.	Next

1 (pages 113-128) and index.

1. An introduction to women and shopping -- 2. Women and shopping in America -- 3. Women and place -- 4. Shopping as a life skill -- 5. Shopper types -- 6. The shopping experience and how to improve it -- 7. Implications and conclusions -- Notes -- References -- Index.

What does shopping mean to American women? This question is the focus of our book. We profile the American woman and examine how life has changed since her grandmother was young. Women have many choices about when and where to shop; thus retailers need to understand her needs and wants to attract and maintain her business.

Also available in printing.

Mode of access: World Wide Web.

System requirements: Adobe Acrobat reader.

Title from PDF t.p. (viewed on January 29, 2011).

There are no comments on this title.

to post a comment.